What We Do
We provide industry leading and innovative software and services to clients using or considering Microsoft SharePoint technology
Top Three Things to Communicate
#1 - Our approach is focussed on results
#2 - That we can be trusted to be both innovative and considerate of the need to manage change
#3 - That we are experienced
Our Target Audience:
The target audience will be a combination of C level executives with both a business and/or an IT responsibility along with the IT middle management with responsibility for implementing systems and the lead users responsible for describing and using them.
The IT people are generally familiar with the Microsoft technologies around which our offerings are built, and in general are the more forward looking and less traditional IT management. Consequently they are no older than mid 40's can be male or female. They are likely to be energetic and original in their thinking.
The user community both senior and mid level are a mixture of a younger audience termed affectionately "google youth" and older people who are steeped in experience and knowledge of their subject but are often nervous of the rapid strides that technology is taking them through.
I have no hard and fast guidelines but I am eager not to become another IT "blue" company. At a personal level I like dark greens and oranges. It would be ideal from a cost management point of view if the print colours were not too complicated
Our Ideas and Additional Information:
We are a start up compnay and as we were developing our business proposition for elements of our services, we hit upon the idea of a vortex to describe the process of rapidly iterating towards a point of calm. It's a strong image but I am concerned it doesn't come across as chaotic and dangerous. I would like to be able to repurpose elements of the logo or brand for use as icons/powerpoint bullets/product line differentiators possibly by using the shape and changing the colours. Other than that, I would just like something different - so don't hold back - think outside the box