BrioPoint Logo Design Contest

BrioPoint has selected their winning logo design.

For $350 they received 144 designs from 28 different designers from around the world.
Contest
Logo Design Brief
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Brio
United Kingdom

What We Do

We provide industry leading and innovative software and services to clients using or considering Microsoft SharePoint technology

Industry

Technology

Top Three Things to Communicate

#1 - Our approach is focussed on results
#2 - That we can be trusted to be both innovative and considerate of the need to manage change
#3 - That we are experienced

Our Target Audience:

The target audience will be a combination of C level executives with both a business and/or an IT responsibility along with the IT middle management with responsibility for implementing systems and the lead users responsible for describing and using them.
The IT people are generally familiar with the Microsoft technologies around which our offerings are built, and in general are the more forward looking and less traditional IT management. Consequently they are no older than mid 40's can be male or female. They are likely to be energetic and original in their thinking.
The user community both senior and mid level are a mixture of a younger audience termed affectionately "google youth" and older people who are steeped in experience and knowledge of their subject but are often nervous of the rapid strides that technology is taking them through.

Color Preferences

I have no hard and fast guidelines but I am eager not to become another IT "blue" company. At a personal level I like dark greens and oranges. It would be ideal from a cost management point of view if the print colours were not too complicated

Our Ideas and Additional Information:

We are a start up compnay and as we were developing our business proposition for elements of our services, we hit upon the idea of a vortex to describe the process of rapidly iterating towards a point of calm. It's a strong image but I am concerned it doesn't come across as chaotic and dangerous. I would like to be able to repurpose elements of the logo or brand for use as icons/powerpoint bullets/product line differentiators possibly by using the shape and changing the colours. Other than that, I would just like something different - so don't hold back - think outside the box

Themes

Colorful
Bright
Loud
Expensive
Playful
Modern
Refined
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

Brio
United Kingdom
Having commented on each and ranked the first 6 I thought some general comments were worthwhile.
I like strong greens (not necessarily dark (see design #1). I found it interesting when I looked at my first 4 that 2 were quite close to the deisgn brief (#1 and #9) and 2 have taken me off on another route (#6 and #4). So this may well be a contest between best answer for my design brief and best piece of original thought. And having said I don't like blues, when I see all the designs together it's #4 that grabs my eye.
I hope this guidance isn't too vague. I may be able to get more specific as we go through another iteration. I think next time (I'm learning) I'll go through an initial ranking before I comment so that I can see the favourites together.
Guys - thanks for your efforts - after 12 hours this is great and I am excited about the quality already
14 years ago
Brio
United Kingdom
Guys. I have just been surfing the site looking at other competitions. I found one for the Innovation Management Institute which had a number of nice ideas for the stylised vortex. It may help you to know that our professional services methodology is built around three points on the vortex. Hope that helps
14 years ago
Mare
Serbia
It helps a lot!
Thx.
14 years ago
Brio
United Kingdom
Thanks to all, the quantity and quailty and variety are great.
My thinking seems to be falling into two camps right now: those who have followed the design brief and my comments (#25 for example) and those who have ignored it and have come up with something that is eyecatching (#4 for example). So don't be afraid to ditch the brief (or pay only lip service to it) in pursuit of something with wow factor. A couple of general comments
1. I am increasingly losing my fear of blue seeing it in use on the designs - orange and blue - not a combo I'd expect to work but it seems to
2. Don't be afriad to experiment with the position of the icon relative to the name

Thanks to you all for your efforts
14 years ago
Brio
United Kingdom
Damn this is getting difficult - fun but difficult.
You will all note from my re-ranking that there are a couple of designs that have come in which have eschewed the 3 point vortex and have also gone with blue's and grey's. #41 #4 #44 benefit from simplicity so they are taking my eye.
Remember that I am looking to reuse the icon standalone in a number of ther ways (PPT slide bullets etc.) so it needs to be extractable
Also I think that the idea of all lower case for the company name is growing on me. I like the font in #4 for example and #38 was chosen over other similar designs for that reason.

Keep 'em coming and thanks again
14 years ago
VectorGOD
United States
My design number 6 rank 13 isa great design you can use the o in that logo as ur icons and so forth.
14 years ago
Brio
United Kingdom
More comments soon but everything in the top 20 is a real contender right now. I'm going to get a second opinion over the next 24 hours to help me get clearer about colours in particular. Keep em coming!
14 years ago
VectorGOD
United States
how do u liek my newest?
14 years ago
Brio
United Kingdom
Hi everyone
We've had to get really hard with ourselves because there are so many great ideas we were confusing ourselves. So we have shortlisted down to three basic ideas as you can see. If you didn't get on the short list, I want to thank you for the great work and effort you all put in. We're still happy to receive new ideas if you think they have real "wow" factor but we didn't want to put anyone to any unnecessary effort.
Final guidance
We like the simplicity and versatility of Mary's design (#41 #54 #55 #56 #73) same with bamba (#4 and #53) and we like the font from bamba. We like the movement and dynamism of J&R
14 years ago
Brio
United Kingdom
The rankings now are in no particular order - any one of these could win
14 years ago
VectorGOD
United States
is mary123 have no other concepts?lol. The logo looks like something for inclined music.
14 years ago
Mare
Serbia
Go Go Mary Go :)
14 years ago
mary123
Pakistan
thanks Mare
14 years ago
Brio
United Kingdom
VectorGod - If I were you, I would probably concentrate on reading my brief and comments so that you can come up with a design that catches my eye, rather than dishing out unjustified critiscism of other competitors. She's on the shortlist because she's read the brief, thought about it, and come up with a design that looks good to me. And I am the customer after all.
14 years ago
Mare
Serbia
Mary i just hope you will not end up like me in this one!
14 years ago
mary123
Pakistan
@thanks brio your contest giving me an opportunity n a very positive hope ......

thanks alot....


@mare no ill not end up bcoz this is my begining
for me appreciation is my achievment not money
14 years ago
Mare
Serbia
Thats the way to go Mary! ;)
14 years ago
Brio
United Kingdom
Mare. I'm really sorry we've moved away from your design as it was the front runner for quite a long time. The problem is as a start up we had a little more flexibility to let everybodys ideas move us in new directions. I have really appreciated your efforts and the quality of your work. I just needed to home in on a short list. I hope you don't feel badly dealt with. If you do I apologise.
14 years ago
Brio
United Kingdom
So we're reaching the final stages. I want to thank everyone for an amazing effort. You're all very talented! First let me apologise for not commenting individually for the last 2 days. Other pressures of a start up have intervened. Second let me say that we now have a short list of three basic designs, and unless you have something you regard as stunning, I wouldn't waste any further efforts on us. We are still considering on or two late entries which are in the unranked section, but its' going to be hard to bust in to the top 3 now.

Once again, thanks to everyone. If I was a rich guy, I'd pay you all! Have a peaceful and prosperous 2009!
14 years ago