BrioPointLogo Design Contest

Logo Design Contest
Contests / BrioPoint

BrioPoint has selected their winning logo design.

For $350 they received 144 designs from 28 different designers from around the world.

Logo Design Brief

Client
United Kingdom
What We Do
We provide industry leading and innovative software and services to clients using or considering Microsoft SharePoint technology
Industry
Technology
Color Preferences
I have no hard and fast guidelines but I am eager not to become another IT "blue" company. At a personal level I like dark greens and oranges. It would be ideal from a cost management point of view if the print colours were not too complicated
Our Ideas & Additional Information
We are a start up compnay and as we were developing our business proposition for elements of our services, we hit upon the idea of a vortex to describe the process of rapidly iterating towards a point of calm. It's a strong image but I am concerned it doesn't come across as chaotic and dangerous. I would like to be able to repurpose elements of the logo or brand for use as icons/powerpoint bullets/product line differentiators possibly by using the shape and changing the colours. Other than that, I would just like something different - so don't hold back - think outside the box
Themes
Colorful
Modern
Refined

Entries

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Ranking
Entry Number
1st
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3rd

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4th
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8th
9th

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10th

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New

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Discussion

 
Client
Having commented on each and ranked the first 6 I thought some general comments were worthwhile.
I like strong greens (not necessarily dark (see design #1). I found it interesting when I looked at my first 4 that 2 were quite close to the deisgn brief (#1 and #9) and 2 have taken me off on another route (#6 and #4). So this may well be a contest between best answer for my design brief and best piece of original thought. And having said I don't like blues, when I see all the designs together it's #4 that grabs my eye.
I hope this guidance isn't too vague. I may be able to get more specific as we go through another iteration. I think next time (I'm learning) I'll go through an initial ranking before I comment so that I can see the favourites together.
Guys - thanks for your efforts - after 12 hours this is great and I am excited about the quality already
15 years ago
 
Client
Guys. I have just been surfing the site looking at other competitions. I found one for the Innovation Management Institute which had a number of nice ideas for the stylised vortex. It may help you to know that our professional services methodology is built around three points on the vortex. Hope that helps
15 years ago
 
Logo Designer
It helps a lot!
Thx.
15 years ago
 
Client
Thanks to all, the quantity and quailty and variety are great.
My thinking seems to be falling into two camps right now: those who have followed the design brief and my comments (#25 for example) and those who have ignored it and have come up with something that is eyecatching (#4 for example). So don't be afraid to ditch the brief (or pay only lip service to it) in pursuit of something with wow factor. A couple of general comments
1. I am increasingly losing my fear of blue seeing it in use on the designs - orange and blue - not a combo I'd expect to work but it seems to
2. Don't be afriad to experiment with the position of the icon relative to the name

Thanks to you all for your efforts
15 years ago
 
Client
Damn this is getting difficult - fun but difficult.
You will all note from my re-ranking that there are a couple of designs that have come in which have eschewed the 3 point vortex and have also gone with blue's and grey's. #41 #4 #44 benefit from simplicity so they are taking my eye.
Remember that I am looking to reuse the icon standalone in a number of ther ways (PPT slide bullets etc.) so it needs to be extractable
Also I think that the idea of all lower case for the company name is growing on me. I like the font in #4 for example and #38 was chosen over other similar designs for that reason.

Keep 'em coming and thanks again
15 years ago
 
Logo Designer
My design number 6 rank 13 isa great design you can use the o in that logo as ur icons and so forth.
15 years ago
 
Client
More comments soon but everything in the top 20 is a real contender right now. I'm going to get a second opinion over the next 24 hours to help me get clearer about colours in particular. Keep em coming!
15 years ago
 
Logo Designer
how do u liek my newest?
15 years ago
 
Client
Hi everyone
We've had to get really hard with ourselves because there are so many great ideas we were confusing ourselves. So we have shortlisted down to three basic ideas as you can see. If you didn't get on the short list, I want to thank you for the great work and effort you all put in. We're still happy to receive new ideas if you think they have real "wow" factor but we didn't want to put anyone to any unnecessary effort.
Final guidance
We like the simplicity and versatility of Mary's design (#41 #54 #55 #56 #73) same with bamba (#4 and #53) and we like the font from bamba. We like the movement and dynamism of J&R
15 years ago
 
Client
The rankings now are in no particular order - any one of these could win
15 years ago
 
Logo Designer
is mary123 have no other concepts?lol. The logo looks like something for inclined music.
15 years ago
 
Logo Designer
Go Go Mary Go :)
15 years ago
 
Logo Designer
thanks Mare
15 years ago
 
Client
VectorGod - If I were you, I would probably concentrate on reading my brief and comments so that you can come up with a design that catches my eye, rather than dishing out unjustified critiscism of other competitors. She's on the shortlist because she's read the brief, thought about it, and come up with a design that looks good to me. And I am the customer after all.
15 years ago
 
Logo Designer
Mary i just hope you will not end up like me in this one!
15 years ago
 
Logo Designer
@thanks brio your contest giving me an opportunity n a very positive hope ......

thanks alot....


@mare no ill not end up bcoz this is my begining
for me appreciation is my achievment not money
15 years ago
 
Logo Designer
Thats the way to go Mary! ;)
15 years ago
 
Client
Mare. I'm really sorry we've moved away from your design as it was the front runner for quite a long time. The problem is as a start up we had a little more flexibility to let everybodys ideas move us in new directions. I have really appreciated your efforts and the quality of your work. I just needed to home in on a short list. I hope you don't feel badly dealt with. If you do I apologise.
15 years ago
 
Client
So we're reaching the final stages. I want to thank everyone for an amazing effort. You're all very talented! First let me apologise for not commenting individually for the last 2 days. Other pressures of a start up have intervened. Second let me say that we now have a short list of three basic designs, and unless you have something you regard as stunning, I wouldn't waste any further efforts on us. We are still considering on or two late entries which are in the unranked section, but its' going to be hard to bust in to the top 3 now.

Once again, thanks to everyone. If I was a rich guy, I'd pay you all! Have a peaceful and prosperous 2009!
15 years ago
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