Brilliant ElectricLogo Design Contest

Logo Design Contest
Contests / Brilliant Electric

Brilliant Electric has selected their winning logo design.

For $350 they received 238 designs from 38 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are an electrical contractor specializing in the residential repair/service industry.We also do commercial & industrial electrical repairs, but residential is 80 % of our business.
Industry
Home & Garden
Color Preferences
We want to represent brilliant & bright in the logo.
We like green, yellow & white, perhaps a brilliant royal blue.
See our website for green we are using:esgillinois.com
Our Ideas & Additional Information
We want to come across as a modern company that is efficient, up to date & innovative.Do not want to use icons like plugs or sockets that would lock us into only electric as we plan to expand trades in the future. We will consider a [green energy] electricity saving light bulb or possibly a regular light bulb that could communicate both electrical light & smart, bright ideas. Also would consider a Disney magical style logo.

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Discussion

 
Client
Re:#6
Diamond is interesting concept, would like to see a little smaller without red lighning bolts & perhaps add green accents.

Re:#4
We like the design, could you add a little more red to the yellow/orange leaf to communicate heat. Size of mark may overpower name, could you explore a different balance.

Re:#5
Like the type treatment, don't want to be locked into the "BE" in the mark as want to be able to add Heating & Air in the future.

Re:#1
We find it clever but don't want to be locked into the plug/socket.

Re:#8
Like the color & strength but don't want to be locked into the B & E.

Re:#2
Light bulb is kind of cool, but the lightning bolt above is not what we are looking for. Would like more modern looking type font.

Re:#7
It is appealling but a bit too soft or feminine.
14 years ago
 
Logo Designer
hello brilliant,
you can also leave private feedback by clicking on each designer's name. This will ensure prompt response from our part and will prevent clutter in this general comment area.
thank you.
14 years ago
 
Client
Re:#10
We like the magical effect with the stars. If the plug/socket could go away, we would prefer it.
14 years ago
 
Client
The more we thought about the light bulbs, we remembered they are already discontinued in England & will be in the US within 10 yrs so it probably would not be a good idea to use a bulb.
14 years ago
 
Client
Re:#7
Like the charge mark, need to delete the B & E since we intend to add Heating & Cooling

Re:#10
Like the type, just need different mark

Re:#16
The cloud is a bit confusing, don't think it would appropriately reflect the right image.
14 years ago
 
Client
Re: #61 & 63
We like the font.
14 years ago
 
Client
Re: Mark

We are still interested in seeing something with a
magical star swoosh look. There are some images on www.istockphoto.com
that convey the style we mean by star swoosh.
Look at #6197616
& # 5551206
Thank you for all your efforts.
14 years ago
 
Logo Designer
no feedback?:-(
14 years ago
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