Bridges Social Development (Bridges)Logo Design Contest

Logo Design Contest
Contests / Bridges Social Development (Bridges)

Bridges Social Development (Bridges) has selected their winning logo design.

For $375 they received 272 designs from 25 different designers from around the world.
2nd
#147
5th
#173
7th
#207
New
#208
New
#136
New
#54
New
#53
New
#206
New
#148
New
#137
New
#132
New
#131
New
#110
New
#107
New
#94
New
#65

Withdrawn

New
#52
Prefers others.
#58

Discussion

 
Logo Designer
ver1. rainbow

(This comment references Entry #52)
13 years ago
 
Logo Designer
ver1 revised tagline

(This comment references Entry #53)
13 years ago
 
Logo Designer
ver2

(This comment references Entry #54)
13 years ago
 
Client
Thanks!

I prefer entry #54 because of the overall look and feel. More sophisticated somehow, and solid in it's look and feel.

I'm not such a huge fan of the rainbow colour palette. It sort of reminds me of an elementary school learning design. Where I'm look to communicate wise, and natural leadership and learning.
13 years ago
 
Logo Designer
Thank you for the feedback. Here is another iteration in blues.

(This comment references Entry #58)
13 years ago
 
Client
Thank -you! As much as you keep seeing blue in our logo's, I'm not sure it's actually the colour we are looking for, as tend towards more neutral colours as on our website, that represent human skin colours or in general more neutral tones. We like the look of yours, and the fact that we can separate the image from the words but the colours aren't working just yet.

We also feel it looks a little young, and perhaps might need something more mature in it's design. Does that make sense?

Thanks!
Lindsay
13 years ago
 
Logo Designer
Thank you for the continued feedback. Here is a revised version using earthtones. I have also changed the font to something a bit more formal. Regards,

(This comment references Entry #65)
13 years ago
 
Client
I love the earthtone look way better. I'm not sure about the changes in the font though - while formal it feels heavy. I did like the lightness and simplicity of your past font design.

Perhaps something in the middle?

I'd also like to highlight 'bridges' more than social development, which is our shortened name, and right now the social development piece pops out.

Lindsay
13 years ago
 
Logo Designer
ver.6 with font change.

(This comment references Entry #94)
13 years ago
 
Client
THanks!

I don't really like the addition of the arms in between the people forming the bridge...can you take those out? Also can you capitalize like you had in #65 but in the dark brown so I can see the difference?

Thanks!
Lindsay
13 years ago
 
Logo Designer
Certainly. Here are a couple more revisions.

(This comment references Entry #107)
13 years ago
 
Logo Designer
v8

(This comment references Entry #110)
13 years ago
 
Client
can you do the text like your #54 to match the neutral tones, or else the #94 without the arms linking the people?

Lindsay
13 years ago
 
Client
One things someone mentioned to me was doing the people in the 4 colours of the human race: red, white, black, yellow and then brown for the people forming the arch...to represent a global people, and then use distinct colour to separate the words. Kind of like you're original rainbow idea, but with intention in the colours used.. deep shades are likely going to be better then bright red for example.

Not sure it'll work, but would be curious to see what it's like if you have time!

Lindsay
13 years ago
 
Client
Also - i just looked the logo again, and if you think corporate, you see a bunch of people sitting around a board room table which isn't exactly the look we are going for....

Any thoughts on how to make it less corporate? We like the feel of your original #53, but without the rainbow..and butterflies as come up as a good way to represent transformation....

Lindsay
13 years ago
 
Logo Designer
VER9

(This comment references Entry #131)
13 years ago
 
Logo Designer
VER10

(This comment references Entry #132)
13 years ago
 
Logo Designer
Revised colors

(This comment references Entry #136)
13 years ago
 
Logo Designer
How about this to battle to "boardroom" effect? If this shape is better, I can then rework the colors.

(This comment references Entry #137)
13 years ago
 
Client
#136 - can you change the green and the grey on the rainbow..to more browns like version of ski tones...and maybe the sun still yellow, just lighter shade.

I also just noticed the green tone in #132...which may need to change to a skin tone as well.

Sorry for all the requests, but I appreciate your help!
13 years ago
 
Logo Designer
Your contest has gone into judging mode. Only the first rank designer can upload revisions. You can temporarily rerank to allow for uploads should you still wish to see the revision. Regards,
13 years ago
 
Client
Oh! Thanks so much!

I tried to extend but wasn't able to do it in time!!

Thanks.
Lindsay
13 years ago
 
Logo Designer
No problem. Working on it now and will post for your review shortly.
13 years ago
 
Logo Designer
ver14

(This comment references Entry #147)
13 years ago
 
Logo Designer
ver15

(This comment references Entry #148)
13 years ago
 
Logo Designer
I have uploaded color variations for your review. Should you still be interested in this design, we can continue to work on the colors. Thank you for your continued interest and it has been my pleasure working on this project. Regards,
13 years ago
 
Client
Thanks! I really appreciate the work you've done.

I'm taking the overall looks to my team and I'll let you know what we decide either way!

Thanks so much for participating, you have a great design sense.

Lindsay
13 years ago
 
Client
Hi,

I wanted to write you personally as you invested a lot of energy into the designs so far. Your logo so far is still the top choise for half our team, whereas the other half thinks it's corporate and doesn't inspire a sense of human transformation.

I realize I have differing opinions to work with, but I"m hopeful that something creative will emerge that blends a human to human bridging concept with an inspirational element of human transformation.

That's where I'm at. I apologize if I've been confusing and I'm very grateful for your hard work.

Thanks.
Lindsay
13 years ago
 
Logo Designer
Hello, LIndsay.

Thank you and no need for apologies. :) I am sure one of us will deliver a logo that will fit your needs. Logo Tournament has an excellent pool of talented designers. Should I come up with something, I will most certainly post for your review. Regards, Annie
13 years ago
 
Logo Designer
People grouped forming abstract hand

(This comment references Entry #173)
13 years ago
 
Client
OH..interesting! I didn't get the hand until after I read your comment. I saw it more as people coming out of the world, which i liked for that look in and of itself!

I really like the touch of blue..I was hoping to incorporate it as a counter to the neutral tones.

One thing is that it's hard to read the smaller font on a smaller image...can you adjust a little?

#148 is still a good option - people are liking the human bridge effect...can you play with the colours to match those of your abstract hand, and perhaps change the font? It's nice, but hard to read, especially the smaller text.

Can you try #147 arch, but with the font of #107 without the colour band around social development.
Thanks.
13 years ago
 
Logo Designer
Thank you for the feedback. I will work on those revisions and post later today for your review. Regards,
13 years ago
 
Logo Designer
revised layout

(This comment references Entry #206)
13 years ago
 
Logo Designer
ver18

(This comment references Entry #207)
13 years ago
 
Logo Designer
ver19

(This comment references Entry #208)
13 years ago
 
Client
thank you for the revisions.. we are just now trying to determine which once suits better. And finding that the abstract transformation representation might be working better then literal human to human bridges.

Lindsay
13 years ago
 
Logo Designer
Thank you for the update. :) It still has been a pleasure. Regards,
13 years ago
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