BreathmobileLogo Design Contest

We updated the brief a bit to provide more insight to what we are looking for. After some thought, we have always used a simple wordmark in the past but would like to see if we can find a more dynamic logo option. Target is kids/families not children - 5 years and older.

like the new logo (#1). the wispy curl on the end is a bit distracting. looks like a tail. anyway to incorporate some visual that signifies breathing easy? I will have some more people review everything tomorrow as well to provide more feedback.

Doncorvair - can you look at taking design #2/#3 and make all caps like your original #4 layout. Then look at possibly making the shape resemble an RV similar to your #11/#12 but not so retro? I really like the kids playing - this embodies what the BREATHMOBILE is trying to accomplish with these vehicles....curing kids so they can play and be active and lead normal lives.

Also, please revise your #11/#12 without the curly tail.

Thanks again!

Thanks for the feedback, unfortunately I am away from my design computer until approx. 6pm (CDT)
but I will make these changes asap.
FYI, according to LogoTournament guidelines, its best to leave comments on the designers page
by clicking on the logo & leaving the comments there.
Thanks,
Don

I just did a quick re-ranking based on initial thoughts. Will sit down with others today to get more feedback. One thing I forgot to mention is that on one of the RV graphic layouts there is a photo of a boy with his arms raised up and a big smile - the clients really like this image and the meaning it conveys. Might be possible to incorporate this into your designs?

Thanks again everyone - will provide individual feedback this afternoon and a re-ranking.

Hi gang - thanks again for all your hard work. Got some additional feedback/direction from the client. As you know these Breathmobiles travel around and treat kids/children with asthma. They spend the majority of their time at local elementary, middle school and high schools. Because of this, the client would like to see more kids/children in the logo with possibly adding a school building to the mix. Additionally, we would like to add a new tagline - "Keeping kids in school and out of the emergency room". When drawing the kids, please make them diverse in their ethnicities.

I will also provide specific feedback to each of you on your designs shortly. Again thanks!

New rankings! Thanks for all the updates. Client likes #38 a lot but likes the colors in #35. Items she likes specifically - the kids, RV, tag line and school. Think of this for all revisions and new submissions.

Thanks again everyone!

Will this logo be on a moving vehicle?

yes. if you look at the attachments they are layouts of existing 33' RV's that have been completely wrapped in graphic vinyl. This logo would be on that layout.