bravoLogo Design Contest

Blue Ridge Adventures ~ Vision Optional

We are a nonprofit agency providing services to youth with blindness and low vision. Our tentpole is our summer adventure camp in the mountains of North Carolina.

Our Mission: To provide outdoor enrichment programs to youth with blindness and low vision

Our Vision: That each child with a visual impairment finds their footing, both outdoors and in

Colors associated with the Blue Ridge Mountains: blues, greens, purples.

Could include some sunrise colors (scarlet, orange, etc.).

Will be used on colored t-shirts so will also need a version that works in monochrome, or something close to it.

Print: I would like the word bravo to be prominent, lower-case, in a simple sans serif font – anyone reading a t-shirt from across the room could see that word. In my mock-up of the name, I used comfortaa bold, a free Google Chrome font. (See attachment.) I like that font but will consider others.

The logo should not include the word Asheville. That is in our business name for this contest but not part of the logo.

In smaller print, the logo should spell out what the acronym stands for: Blue Ridge Adventures ~ Vision Optional. We can use capital letters here if it works. The tilde is not required but it’s been working for me so far as a way to split the phrases, at least in documents. You could also split them in other ways.

The contest is for the bravo logo, but I would like to be able to add the word camp when the logo is used for our camp purposes. (See second attachment.) I realize this may not be part of the contest but if there is room there for me to add that word later that might be good.

Images: I would like a design that incorporates outdoor motifs, particularly mountains and rivers. In our camps, we climb, hike, raft, zipline, and relax in the Blue Ridge Mountains of North Carolina. If you use a human figure, they should not be gender-specific and should be teens or young adults.

I’ve kicked around some ideas using the state outline of North Carolina as part of the design, but I’m not sure. We are based in the mountains of Western North Carolina but serve students from multiple states.

Use: I’d like an all-purpose logo that works on the website and on correspondence, but the main goal is to make good-looking t-shirts that campers, donors, and volunteers will be proud to own and wear. Not too busy.

Also: This may be your first time considering logos and artwork related to the blind and visually impaired. Be cautious when using imagery or words that are clearly related to blindness, vision, sight, seeing, etc. Most of the agencies in our space use some pun on vision/sight/seeing, but I am hoping to avoid that. I don’t want a cane or sunglasses in this logo, and probably not an eyeball either. (Some of my campers don’t have eyeballs.) If your design subtly incorporates a theme related to blindness, vision, or access that could work, but avoid the obvious. My guess is that the winning logo will not directly reference blindness, outside of the words “vision optional”.

The other images below are some mountain-themed images that caught my eye online.