Hi there, please find my concepts attached. My thinking comes from the origins of branding - cattle farmers would brand their cows to mark them as their property, so I've used a couple of concepts following this theme. The first concept has an abstract black shape to represent Frisian cow's hide with the B icon branded onto it - 2 versions of this with a slight variation. The blobs also look like they could be ink marks to suggest creativity and imagination - both very important factors in branding. The second concept uses a little cow scribble character. This again represents creativity and adds a little touch of humor to the design whilst still remaining corporate. The font I've chosen is clean and modern - it's bold but has a little creative edge to it. Please let me know if you'd like to see any changes. Thanks. BMF
Thx for your entries and we really appreciate your thought process behind them. We find #34 and #35 too abstract for our audience, and #36 and #37 are not what we're going for per the brief. But we'd love you to take another pass at something entirely different if anything comes to mind. You obviously have a lot of talent/design knowledge. Thx again for your efforts!
Hi there. Another entry concept. This time kept it clean, simple, impactful but with a creative modern edge by overlaying the letters. I've used a timeless classic font - Helvetica - in this design. It's in my opinion one of the best fonts ever created and work incredibly well as I word-mark logo. I've given a few different options. The line and dot representing your direct approach and that your designs are to the point (the line also adds movement into the logo - flowing your eye from left to right), there's also a B icon containing an S and there's the words on there own. Please let me know if you'd like to see any changes. Thanks. BMF