The idea behind this was to show some sort of marination process in the logo, therefore theres a wave running through the BRAND text to show the surface of the water if you like, then above the surface it looks fresh, new, and bold where as below it's still dull. I did this because i wanted to show Brand Marinade can take hold of your clients brands and turn it into something just as i described, fresh, new and bold, let me know what you think, cheers