BRACKENSLogo Design Contest

Logo Design Contest
Contests / BRACKENS

BRACKENS has selected their winning logo design.

For $300 they received 130 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Independent family owned retail store selling hardware, auto parts, paint, tools, and sporting goods in a small rural farming town.
Industry
Retail
Color Preferences
no specific ideas on colors
Our Ideas & Additional Information
Our local mountain skyline is a recognized landmark. See a sketch at: www.brackensusa.com
Themes
Necessity
Masculine

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Discussion

 
#7 by LutFi Currently ranked #1
Can we see this with the sky blue and the slogan removed?
15 years ago
 
# 4 by Orion Currently ranked #2
remove the slogan, perhaps different color
15 years ago
 
#3 by Orion Currently ranked #3
remove slogan, perhaps add some different color
15 years ago
 
#7 by LutFi Currently ranked #1
The more prominent mountain in the center, can we see what it would look like to place an "E" near the top?
15 years ago
 
# 3 by Orion
lets remove the slogan and add some different color
15 years ago
 
# 15 by LutFi
Can we see this with "Brackens" in different colors, perhaps blue and black ?
15 years ago
 
#26, #27 Orion
Could you raise the "E" closer to the top of the mountain ?
15 years ago
 
#15 by LutFi
Can we add a black oval ring on the outside (like the latest ones)
15 years ago
 
#13 by BACO
Can you remove the slogan?
15 years ago
 
Logo Designer
As on outsider designer that isn't entering this comp I'd have a serious rethink about the random E at the top of the mountain CH - it looks like the rest of a word is missing or it's a typo error. Much stronger design without it :)

Jason
15 years ago
 
Logo Designer
jnewco81

there are no mistakes do your research as to what he letter "E" represents

Cheers
15 years ago
 
Logo Designer
Orion - no matter what it represents from a branding point of view it looks like a mistake. Either it needs to be more a part of the logo itself (not just stuck on) or dropped. I have 21 years under my belt so I know what I'm talking about. Nothing in this for me other than professional advice to a Logo Tournament contest holder. They can either take that advice and gain a stronger brand or ignore it but I won't strand by and let something go that's so blatantly off centre without trying to advise against it.

CH's call at the end of the day and 18 is also the strongest in my opinion - good work maxk

Jason
15 years ago
 
Logo Designer
holy cow batman
15 years ago
 
Logo Designer
strange is good some of the best logo are strange out out side the "Normal" take for instance the 2012 London Logo for the Olymics strange and cool and totatly out of the normal for an olypmic logo
15 years ago
 
Logo Designer
Sparkhaven: would it be fair to say that your issue with the "E" is it's clarity and ease of readability?
15 years ago
 
Logo Designer
Correct RizeGroobie and the added fact that it looks like a mistake.

I love outside the normal Orion - not having a go at your designs I'm trying to tell CH that it's a bad idea having a small E stuck at the top of an otherwise nicely designed logo regardless of which one is 1st etc it just doesn't fit in with the concept and looks wrong.
15 years ago
 
Logo Designer
Not knocking the e-designs but if you scroll down, all the designs without an e look cleaner.
I entered but I'm well out of the running so thought I'd back up sparkhaven on this one. I don't care what the e is - it distracts from the name.
If the e is so important why not make more of it then? Highlight the E in Brackens... there's a thought.
Good luck all - lots of nice work.
15 years ago
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