BRACKENS Logo Design Contest

BRACKENS has selected their winning logo design.

For $300 they received 130 designs from 20 different designers from around the world.
Contest
Logo Design Brief Hide
lee@brackensusa.com
United States

What We Do

Independent family owned retail store selling hardware, auto parts, paint, tools, and sporting goods in a small rural farming town.

Industry

Retail

Top Three Things to Communicate

#1 - Quality Products
#2 - Professional Service
#3 - Affordable Prices

Our Target Audience:

Mostly male, do-it yourself repairs, outdoor recreation enthusiasts, or farmer-rancher.

Color Preferences

no specific ideas on colors

Our Ideas and Additional Information:

Our local mountain skyline is a recognized landmark. See a sketch at: www.brackensusa.com

Themes

Necessity
Masculine

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

lee@brackensusa.com
United States
#7 by LutFi Currently ranked #1
Can we see this with the sky blue and the slogan removed?
12 years ago
lee@brackensusa.com
United States
# 4 by Orion Currently ranked #2
remove the slogan, perhaps different color
12 years ago
lee@brackensusa.com
United States
#3 by Orion Currently ranked #3
remove slogan, perhaps add some different color
12 years ago
lee@brackensusa.com
United States
#7 by LutFi Currently ranked #1
The more prominent mountain in the center, can we see what it would look like to place an "E" near the top?
12 years ago
lee@brackensusa.com
United States
# 3 by Orion
lets remove the slogan and add some different color
12 years ago
lee@brackensusa.com
United States
# 15 by LutFi
Can we see this with "Brackens" in different colors, perhaps blue and black ?
12 years ago
lee@brackensusa.com
United States
#26, #27 Orion
Could you raise the "E" closer to the top of the mountain ?
12 years ago
lee@brackensusa.com
United States
#15 by LutFi
Can we add a black oval ring on the outside (like the latest ones)
12 years ago
lee@brackensusa.com
United States
#13 by BACO
Can you remove the slogan?
12 years ago
Sparkhaven
United Kingdom
As on outsider designer that isn't entering this comp I'd have a serious rethink about the random E at the top of the mountain CH - it looks like the rest of a word is missing or it's a typo error. Much stronger design without it :)

Jason
12 years ago
2BPencil
Canada
jnewco81

there are no mistakes do your research as to what he letter "E" represents

Cheers
12 years ago
Sparkhaven
United Kingdom
Orion - no matter what it represents from a branding point of view it looks like a mistake. Either it needs to be more a part of the logo itself (not just stuck on) or dropped. I have 21 years under my belt so I know what I'm talking about. Nothing in this for me other than professional advice to a Logo Tournament contest holder. They can either take that advice and gain a stronger brand or ignore it but I won't strand by and let something go that's so blatantly off centre without trying to advise against it.

CH's call at the end of the day and 18 is also the strongest in my opinion - good work maxk

Jason
12 years ago
2BPencil
Canada
holy cow batman
12 years ago
2BPencil
Canada
strange is good some of the best logo are strange out out side the "Normal" take for instance the 2012 London Logo for the Olymics strange and cool and totatly out of the normal for an olypmic logo
12 years ago
RizeGroobie
United States
Sparkhaven: would it be fair to say that your issue with the "E" is it's clarity and ease of readability?
12 years ago
Sparkhaven
United Kingdom
Correct RizeGroobie and the added fact that it looks like a mistake.

I love outside the normal Orion - not having a go at your designs I'm trying to tell CH that it's a bad idea having a small E stuck at the top of an otherwise nicely designed logo regardless of which one is 1st etc it just doesn't fit in with the concept and looks wrong.
12 years ago
charcoal
New Zealand
Not knocking the e-designs but if you scroll down, all the designs without an e look cleaner.
I entered but I'm well out of the running so thought I'd back up sparkhaven on this one. I don't care what the e is - it distracts from the name.
If the e is so important why not make more of it then? Highlight the E in Brackens... there's a thought.
Good luck all - lots of nice work.
12 years ago