Bone Dry Logo Design Contest

Bone Dry has selected their winning logo design.

For $300 they received 209 designs from 42 different designers from around the world.
Contest
Logo Design Brief Hide
guykitchell
United States

Slogan

Dry as a Bone

What We Do

We sell an antiperspirant that keeps you incredibly dry and odor free for up to 3 days.

Industry

Beauty

Top Three Things to Communicate

#1 - That you will be the driest ever
#2 - That moisture and wetness are a thing of the past
#3 - That this is seriously strong stuff

Our Target Audience:

18-45 years of age, male and female, USA, England, Canada. College educated, $50,000/yr. + annual household income, Outgoing, fun, active people who suffer from extreme sweating, value a product that works great more than they value an economical product.

Color Preferences

White, Red, blue

Our Ideas and Additional Information:

I have an idea about a fish skeleton logo above the words BONE DRY

Themes

Simple
Gray
Bright
Loud
Luxury
Expensive
Serious
Modern
Refined
Exotic
Sporty
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

guykitchell
United States
Hello everyone! THanks for your hard work already. I would like to remove the slogan "Dry as a bone" and add the word Antiperspirant. I feel that these logos look too much like a dog treat or a dog food. Let's not use a dog bone - or a leg bone. I like the dead fish concept used by novastorm, wolv and mare. I appreciate the dry and cracked earth novastorm is using - but it may be too busy. I am open to other concepts as well.

Also, we are open to the spelling "Bon Dri" instead of Bone Dry - if this more "forward" and "modern" wording appeals to you as a designer, perhaps it will fit your design better...? Am I rambling on too much?
12 years ago
guykitchell
United States
Hey everyone. I wanted to show you our other company - so you can see what logo we chose for that. It's at www.klimadeodorant.com

We are trying to distinguish this brand as different from the Klima brand, however, you can at least see what type of things we like...

Thanks

-Guy
12 years ago
guykitchell
United States
Hey everyone,
I really like the color use by MARE.

I also like the idea of the interlocking D and B by Charles.
12 years ago
guykitchell
United States
Hello everyone. I am also interested in any other ideas showing "dryness" - like a desert, a dried up leaf or plant, a cactus, etc. Feel free to use your creativity.

Thanks

-Guy
12 years ago
aremmai
United States
Hi CH:
I dont think I would use an antiperspirant that has a cactus logo....ouch! ;-)
12 years ago
red
India
May I ask how do you intend to market the product? Are you looking for something sporty, something witty with perhaps humor, or the something fit for a hi-end classy product similar to how perfumes are marketed? thanks
12 years ago
Paull Petterson
Slovakia
Yep, good question, red...
12 years ago
AngryPuppy
United States
I dont think i would use a deodorant that shows a stinky fish bone either.. lol
I dont understand why all the questions? The slider bar above tells you exactly
how much of something the contest holder wants.
12 years ago
guykitchell
United States
We are looking to market more towards the male clientele that purchases AXE deodorant spray. More edgy and sporty. Humor is OK for us. We feel stinky armpits are humorous - not serious like Cancer!
12 years ago
guykitchell
United States
QUESTION TO ANYONE WHO CAN ANSWER: Does it hurt your rating to have a logo in the "not interested" section? We don't want any logos withdrawn - but some of you are withdrawing your logos. As a consumer, we thought this section was where to store the logos we had looked at but not made up our minds about...

Is it better to leave them as "unrated"?

Thanks for the input.
12 years ago
Demetre
Philippines
as for me its ok. Its your discretion as a contest holder..that would be fair.
12 years ago
wolv
Indonesia
well if it's not interested then i will not likely be even considered, so they will withdraw the entry.
12 years ago
AngryPuppy
United States
i dont think it hurts any ratings. If it does, oh well. Cant expect you to keep something up there you dont want. It will let us know that we have to try again, if anything else.
12 years ago
Tyler
Canada
Guy - putting an entry in "not interested" means what it means. :) If you do have even a slight interest in an entry or you believe it has some merit, please place it on your short list. Designers do get points for anything on the shortlist and above which helps their overall site ranking.
12 years ago
guykitchell
United States
Hey guys,

Do any of you design websites? If so, what's your rate and do you have any samples in your portfolio?
-Guy Kitchell
gkitchell@charter.net
12 years ago
Vypa Designs
United Kingdom
SpeedLogo, just to demonstrate there is a very popular cosmetics brand called Fish in the UK , they add a name to fish for each product, Fish Paste, Fish Fingers (hair gel) etc, the names sound revolting but they smell great and its a popular brand, the fish theme makes the brand unique and stand out from the usual bog standard market competitors. Just thought I would mention that , my entry will be in soon.
12 years ago
Sorry but I'm with the people who say that is not very recommended to use a fish to build an imagery for an antiperspirant. However, there are some fishbone logos I love here, but not for an antiperspirant. I'll never buy a product that has to make me smell good with a fish in its logo. :S
12 years ago
Tyler
Canada
I think the fish imagery is very interesting. You can see a similar marketing concept with wines that have strange names that can put people off. The wine "Fat Bastard" comes to mind.

12 years ago
cheketere
Mexico
Maybe if the fish did not seem dead would help .. but lose bone
12 years ago
Vypa Designs
United Kingdom
My entry was an attempt to get away from the typical boney fish image and give it more edge to appeal to the younger audience.
12 years ago
cheketere
Mexico
Some one call tellme how to read the comments to my entries, I´m new in this site, thanks
12 years ago