We sell an antiperspirant that keeps you incredibly dry and odor free for up to 3 days.
Industry
Beauty
Top Three Things to Communicate
#1 - That you will be the driest ever
#2 - That moisture and wetness are a thing of the past
#3 - That this is seriously strong stuff
Our Target Audience:
18-45 years of age, male and female, USA, England, Canada. College educated, $50,000/yr. + annual household income, Outgoing, fun, active people who suffer from extreme sweating, value a product that works great more than they value an economical product.
Color Preferences
White, Red, blue
Our Ideas and Additional Information:
I have an idea about a fish skeleton logo above the words BONE DRY
Themes
Simple
Gray
Bright
Loud
Luxury
Expensive
Serious
Modern
Refined
Exotic
Sporty
Secure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Hello everyone! THanks for your hard work already. I would like to remove the slogan "Dry as a bone" and add the word Antiperspirant. I feel that these logos look too much like a dog treat or a dog food. Let's not use a dog bone - or a leg bone. I like the dead fish concept used by novastorm, wolv and mare. I appreciate the dry and cracked earth novastorm is using - but it may be too busy. I am open to other concepts as well.
Also, we are open to the spelling "Bon Dri" instead of Bone Dry - if this more "forward" and "modern" wording appeals to you as a designer, perhaps it will fit your design better...? Am I rambling on too much?
Hello everyone. I am also interested in any other ideas showing "dryness" - like a desert, a dried up leaf or plant, a cactus, etc. Feel free to use your creativity.
May I ask how do you intend to market the product? Are you looking for something sporty, something witty with perhaps humor, or the something fit for a hi-end classy product similar to how perfumes are marketed? thanks
I dont think i would use a deodorant that shows a stinky fish bone either.. lol I dont understand why all the questions? The slider bar above tells you exactly how much of something the contest holder wants.
We are looking to market more towards the male clientele that purchases AXE deodorant spray. More edgy and sporty. Humor is OK for us. We feel stinky armpits are humorous - not serious like Cancer!
QUESTION TO ANYONE WHO CAN ANSWER: Does it hurt your rating to have a logo in the "not interested" section? We don't want any logos withdrawn - but some of you are withdrawing your logos. As a consumer, we thought this section was where to store the logos we had looked at but not made up our minds about...
i dont think it hurts any ratings. If it does, oh well. Cant expect you to keep something up there you dont want. It will let us know that we have to try again, if anything else.
Guy - putting an entry in "not interested" means what it means. :) If you do have even a slight interest in an entry or you believe it has some merit, please place it on your short list. Designers do get points for anything on the shortlist and above which helps their overall site ranking.
SpeedLogo, just to demonstrate there is a very popular cosmetics brand called Fish in the UK , they add a name to fish for each product, Fish Paste, Fish Fingers (hair gel) etc, the names sound revolting but they smell great and its a popular brand, the fish theme makes the brand unique and stand out from the usual bog standard market competitors. Just thought I would mention that , my entry will be in soon.
Sorry but I'm with the people who say that is not very recommended to use a fish to build an imagery for an antiperspirant. However, there are some fishbone logos I love here, but not for an antiperspirant. I'll never buy a product that has to make me smell good with a fish in its logo. :S
I think the fish imagery is very interesting. You can see a similar marketing concept with wines that have strange names that can put people off. The wine "Fat Bastard" comes to mind.
