Bolero Wireless Logo Design Contest

Bolero Wireless has selected their winning logo design.

For $300 they received 160 designs from 34 different designers from around the world.
Contest
Logo Design Brief
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Jabba
United States

What We Do

Bolero Wireless offers a Innovative Wireless hardware component coupled with a Web-enabled back-end ERP/CRM software solution that allows Service Based/Leasing industries to totally automate and "Web" enable their equipment, business and operation through total automation.

Industry

Service Industries

Top Three Things to Communicate

#1 - Reliability/Creditability
#2 - Always there for you
#3 - Best/Most Innovative Technology in the Industry

Our Target Audience:

www.bolerowireless.com for what we offer today
www.bolerowirless.com/esoap for login page to ERP/CRM backend,.

Typically industrial type people who own businesses that lease
commercial equipment.
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One of the sectors we service is the Dishwasher (commercial)
Service based Industry. Operators of these type of businesses find
restaurants that want to lease the dishwasher on a monthly basis.
Rental agreements include servicing the machine and guaranteeing
product (soap) replenishment).


The Bolero solution comprises of a Hardware component (wireless
modem like a cell phone) solution allows small operator(100
dishwashers) /medium (500 dishwashers) and large (1000+
dishwashers) to completely automate their business functions.


By attaching the Bolero Wireless Cycle to the service machine,
data is collected and transmitted "wirelessly" to a central server. All
data is analyzed and computed by the Bolero Wireless Website
and various outputs are produced from automatic new order
generation (for more soap for the dishwasher) through to generating
preventative maintenance scheduled (i.e., when to service your
vehicle).


While we've chosen the Restaurant sector for the launch of this
technology, it can be adapted to many other type of industrial
sectors including tank monitoring, photo copying leasing,
Refrigeration monitoring, etc...


Demographics:

Age: 40-65
Sex: Male
Location: North America
Income: 75K-125K
Occupation: Blue Collar
Education: Secondary School/College
Industry: Service based innsustries

Color Preferences

Open to suggestion.

Our Ideas and Additional Information:

The logo in the upper left hand corner of this page was an initial look and feel concept.

http://www.bolerowireless.com/esoap/default.aspx

Themes

Masculine
Necessity
Serious
Modern
Refined
Sporty
Secure
Loud
Economical
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Jabba
United States
The main landing page for the business is: www.bolerowireless.com

A preliminary logo for the company can be found in the upper left hand corner at: http://www.bolerowireless.com/esoap/default.aspx

Looking forward to some cool logo designs!

13 years ago
darkman
Turkey
Only blue or try another colors ?
13 years ago
Jabba
United States
W'e're open to any color selection
13 years ago
Jabba
United States
Looking good. I like the abstract concept of Wireless activity in there. Need to blend wireless with industrial/commercial machinery.

Also, any chance someone could fit some type of abstract hat into the logo. Might not go with this. Just to see what you folks come up with?

Thanks!
13 years ago
Jabba
United States
Heat, the hat needs to look more western.

http://3.bp.blogspot.com/_EpC1K6KZzNA/RZUbugwVWFI/AAAAAAAABVU/VrUeGuz2jTQ/s400/13673ji9.jpg

I like where you're going with the gears in the latest pic, but don't like the "gear" itself. Gears are kinda cliche in the IT space...
13 years ago
darkman
Turkey
all of them delete ? ok Thanks
13 years ago
Jabba
United States
HEAT: Entry# 48.

Looks good. Would like the motion to be clock-wise rather than counter-clockwise as I see it now.

12 o-clock light gradient, 6 o'clock dark-gradient
6.01 o-clock light gradient, 11:59 o'clock dark-gradient
13 years ago
Jabba
United States
Lindsey: #17. Could you move the gauge marker to 23 percent? Our software back-end tracks this percentages when determining when to generate a new Work Orders (/Invoices)...
13 years ago
Jabba
United States
We are re-thinking the Slogan. For now could designers remove the slogan from the logo. I would like you to suggest the best font and font-size for the slogan when the winning entry is selected.

Thanks very much...
13 years ago
Jabba
United States
We like the hat. It would be nice to see some of the leading current designs to include a bolero hat of some kind..All the leading logo's are looking good. Appreciate all your efforts.
13 years ago