Boardwalk Gaming Logo Design Contest

Boardwalk Gaming has selected their winning logo design.

For $300 they received 46 designs from 13 different designers from around the world.
Contest
Logo Design Brief
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briandodd
Canada

Slogan

Great Fun! Great Food! Great People!

What We Do

Restaurant Logo that will encompass a lounge as well as an outdoor patio as part of the brand
The name will either be depending on the logo design...
"Granite"
or
"Rock"

Industry

Restaurant

Top Three Things to Communicate

#1 - Great Fun
#2 - Great Food
#3 - Great People

Our Target Audience:

Outdoor enthusiasts, Rock Climbing crowd, Granola crowd
Male and female, younger, affluent, Beemer crowd. Rural Coastal town

Color Preferences

See - Blue, Black, White, Gold, Forest Green, Red, Yellow.

Not See - Orange, Pink, Purple

Our Ideas and Additional Information:

Restaurant / Lounge will support a Gaming environment with Slot Machines, Bingo as well as focus on attracting the millions of visitors that drive by every year on their way to Whistler BC

Themes

Sporty
Adventure
Colorful
Bright
Loud
Playful
Modern
Exotic

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

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Discussion

Discussion

briandodd
Canada
All, please do NOT use the name "Boardwalk Gaming" in the logo. That is the parent Company name.
Use "Rock" or Granite" in the logo design as one of those will be the name of the restaurant / Lounge
Brian
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ At contest close you will need to have 3 different designers ranked in the top three positions.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


.
13 years ago
briandodd
Canada
I will be away from the computer until Sunday evening, I will rank and provide comments then,
Thanks,
Happy designing...
13 years ago
briandodd
Canada
#4 & 5
Can you look at putting the word "The" in front of both these names. Granite needs more color, I like the climbers, you might want to change to a few women as they are a large demographic of the climbing group.
"Rock" is quite simple and I am not sure if that is the way it needs to be
I would like to see what adding the words "Bar & Grille" in small text after both of these would also do
Thanks
13 years ago
briandodd
Canada
#6,7, 8, A suggestion has been made to make the 3 falling tag lines in the shape of bottle caps, not poker chips
13 years ago
briandodd
Canada
#9 Needs color somewhere... the Ampersand (&) is too much, maybe a climbing axe could be used in some way for this
Good stuff
13 years ago
briandodd
Canada
#13, very stylized, however none of the components we detailed are represented yet. Like the color and the look, but it has to reflect the gaming and outdoors feel of the facility and the group we are trying to attract
Thanks
13 years ago
briandodd
Canada
#14, humor me on this one. The Rock is great, but can you use an "Inukshuck" in your design to see what that will look like instead of the current tetering rock you are using.
Thanks,
Brian
13 years ago
Cr8tiveMeans
United States
you betcha! MM
13 years ago
briandodd
Canada
#16, thanks, missed the "Great People" tagline,
We are going to look at these as a group today to give final ideas and thoughts. Rank the top 6 and go from there
Brian
13 years ago
briandodd
Canada
#15, looks a little too much like a meteor, needs to look like a climbing rock
13 years ago
briandodd
Canada
#33 add an E on the end of Grille
#35, less childlike rocks, more adult if possiblem maybe add some blue to the color set
13 years ago
briandodd
Canada
#44 Great shot, I will need to see one with and without the taglines, when we apply the logo there will some applications where we will use them and others where they will not fit.
Thanks,

Brian
13 years ago
Cr8tiveMeans
United States
no prob, MM
13 years ago
briandodd
Canada
44, Just had a thought to see the pick and axes between the Bar and Grill turned into a small rock or period.
thx
13 years ago