Blue Water Resort Logo Design Contest

Blue Water Resort has selected their winning logo design.

For $275 they received 100 designs from 11 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
bluewaterresort
United States

Slogan

Texas Gulf Coast Sea, Sun & Fun

What We Do

We are a premier, full-service RV resort along the Texas Gulf Coast, welcoming water sports enthusiasts, fishermen, and nature lovers to our waterfront sand and surf paradise.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - Tropical beachfront setting
#2 - Luxurious amenities
#3 - Vacation paradise

Our Target Audience:

Higher-end RVers (Recreational Vehicle owners) who are also sportsmen (fishermen, boaters, water sports enthusiasts, beach-goers, etc). While they often tend to be middle-age to retirement-age couples, RVing is increasingly becoming popular among younger adults and families in their 30s and 40s, and we want to appeal to and attract that younger demographic as well.

Color Preferences

We'd like to incorporate the two primary shades of blue that have been used in the design of our main building. They are:

Dark Blue: HEX: #6a8aa4 (CMYK: 63% C, 39% M, 24% Y, 1% K)
Light Blue: HEX: #9bc8de (CMYK: 38% C, 9% M, 7% Y, 0% K)

Since sunsets, the beach, and palm trees are important elements of our environment, those colors could be included as well.

Our Ideas and Additional Information:

We'd like to evoke surf, sunsets, and our tropical environment, and possibly a representation of our main building (see attached, "main-building.jpg"). We are a vacation destination where our customers come to relax and enjoy our brand new, luxurious amenities. So a cheerful and welcoming feel is desirable.

The temporary logo on our sign (see attached, "temporary-blue-water-sign.jpg") gives a general idea of a basic design (utilizing stock clipart) that could be built on to be much more professional.

Themes

Masculine
Colorful
Luxury
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

bluewaterresort
United States
Thanks, everyone for looking at our tournament! We didn't see where it specified during the submission process, so we wanted to mention it here, that we are interested in receiving a layered EPS file and an AI CS2 version. Since we will be planning to use this logo for print work as well, CMYK colors are important. Thanks again... looking forward to seeing your designs!
3 years ago
bluewaterresort
United States
Thank you all for your submissions so far. Because we are and RV Resort, we would like to see some more logos with depictions of a motorhome.
3 years ago