Black Rock Beef CoLogo Design Contest
Logo Design Contest
Contests / Black Rock Beef Co
Black Rock Beef Co has selected their winning logo design.
For $375 they received 126 designs
from 11 different designers from around the world.
Logo Design Brief
Edit
Client
Slogan
Grass Fed
What We Do
Black Rock Beef is Australian owned and family run, vertically integrated business that capitalises on the paddock to plate idea by utilising quality beef from the families cattle station (build upon basalt rock country hence the "black rock" name) to create a line of superior quality frozen base meals that actually contain a decent quantity of quality beef for families and people looking for convenient and tasty meals such as Lasagnes, Beef parcels etc. Our cattle are 100% grass fed on the family farm which is built upon basalt rock which provides more nourishing soil, which promotes more nutritious and protein rich grass and tastier beef therefore tastier food for you an dour family.
Industry
Color Preferences
WE like the idea of using Black to portray the black rock (basalt rock), browns for earthiness and rustic like appeal and green to indicate a hint of freshness, grass fed etc.
Our Ideas & Additional Information
Black Rock Beef Co is strong and trendy, gender neutral with elements of masculinity and femininity. It taps into a boutique and trendy hipster like market. It resinates with blokes as beefy/wholesome and hearty/earthy and resignates with mothers as looking different, earthy and healthier and grass fed indicates the honesty in its produce. It stands out amongst the likes of its competitors and is recognised as different, trendy, delicious, with elements of femininity and freshness.
If you're looking for examples of what we love and what brads resonate with us, please look up 'Urban Growers: edible garden patches".
If you're looking for examples of what we love and what brads resonate with us, please look up 'Urban Growers: edible garden patches".
Themes
Complex
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