What We Do
We are a 24/7 small town traditional gym in Bishop, CA. Our target audience is the general population, although we only cater to those wishing to participate in traditional lifting activities (i.e. not crossfit). New owners just took over, and are re-branding the gym. The current name is Bishop Fitness Center (changing to Bishop Gym) and we are looking to take the gym from an 80's look into modern times
Red, Black, Grey, and White
Our Ideas and Additional Information:
The old logo is the name "Bishop Fitness Center" over a barbell. I would like to elevate the look. If possible, I would also like to incorporate the local mountain range, the Sierra Nevadas, into the logo. In general, the gym logos that I've liked in the past have all included actual equipment, such as barbells crossed behind etc. I would also like to see if the 24/7 detail can be added in somehow, since that is such a big selling point for our facility.