Our Ideas & Additional Information
We are looking to unify branding and idea concepts across a few portfolio companies. Where we need most help is identifying a unifying element across this portfolio of business that will tie the businesses together starting with this company as a test (NOTE: Chance that winning designer will be able to assist with branding on other projects). We would like to incorporate some element of numbers in the name (see some thought concepts in the word document). Examples maybe a dash/lightning bolt that can be viewed as a incorporated across other companies, or some play on the slanted 1 in 3.5.7.11 logo that can be incorporated into the Bird logo name. Attached is a document with a few things that may help:
1) The current company logo that we are replacing
2) The holding company logo that will likely incorporate the unifying element
3) The idea behind the unifying element and how we thought about it (not wed to the idea, but something that came through in our brainstorming)