We see a bright machine with gears, knobs and possibly a smoke stack. If it has a smoke stack it needs to be not a dominate element.
We are also interested in an idea that we haven't even thought about. We have used Logo Tournament several times and the creative ideas usually lead us in a direction that we haven't anticipated.
Themes
Colorful
Bright
Adventure
Masculine
Complex
Loud
Playful
Modern
Refined
Exotic
Sporty
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
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Diamond Contest
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The logo needs to look fun with bright colors and rounded edges. Nothing sharp or scary. It is like a factory with gears and knobs.The name does not have to be in the form of the building, but could be stamped or die cut into the building. The name could be floating above the building like smoke or clouds. It needs to look like it has an in and an out that is making the fun. I think that the yellow submarine from the Beatles with six or seven different colors is the best example of the feel that we are trying to project. The Wordmark selection is probably not the best choice, but there is no example on the selection criteria that would represent what the look is that we are trying to achieve. The final selection will have balance and symmetry, but it will probably have asymmetrical balance.
We are struggling with the cartoon look that is prevalent with most of the designs. Could we try a little more like Modern Marvels with some steel and metal ideas.
Can you please provide few samples more that represent what you would like to achieve for this project so we can make sure that we are on the right direction. The cartoon look were submitted because you mentioned Beatles's yellow submarine
I like the direction of the designs now and like number 1 and number 2 best at this point. We like the idea of gears, pulleys, chains and levers and the color "Green" must be in the logo