Better Republic Logo Design Contest

Better Republic has selected their winning logo design.

For $250 they received 273 designs from 25 different designers from around the world.
Contest
Logo Design Brief
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Geoffrey
United States

Slogan

Economics with a Conscience

What We Do

Better Republic is an informational website that reviews companies and products based on their enviornmental, labor, charitable and business practices.

Industry

Media

Top Three Things to Communicate

#1 - Trust
#2 - Intelligence
#3 - Professionalism

Our Target Audience:

Target audience will be everyday consumers. Equally male and female, 18-50 years old based in the US, Intelligent but not snobby with an interest in the economy, enviornment, jobs, charity and labor. Politically left leaning or liberal.

Color Preferences

We are open to almost any color. We like darker colors better than light ones and want to avoid excessive use of bright red. We like the use of black and gold, green, and the combination of light and dark blue.

Our Ideas and Additional Information:

Our logo ideas and web design have been evolving. We are looking for a wordmark or web 2.0 accompanied by an image if possible. We would like to portray strength, trust, intelligence and youthfulness without being childish. We like the "fast company" , "jaguar" and "FedEx" designs. We also like the idea of a "wax seal" and a banner. We are also open to any original ideas you may have. If you have any questions please feel free to send me a private message.

Themes

Serious
Refined
Secure
Masculine
Complex
Loud
Luxury
Expensive
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

Sh1
Uganda
Napred Stevo! :D
Good one bro...
13 years ago
saturninus
United States
I'm mystified. Are you SURE you want all this monarchical imagery for a "Politically left leaning or liberal." demographic?
13 years ago