On #8 I think we need to differntiate between the font/color/size of Better and Rate. That will make it stand out a little more. Maybe make the word Better kind of slanted diagianolly like this: r e t t e B
Obviously within scale and not with as much space or incline.
#22. Don't like yellow (see contest brief). Was actually talking about having the letters go diagonal from left to right, bottom to top. Also thinking about having the word Better not on the same line as Insurance. Kind of hanging over it..