Better Rate Insurance Logo Design Contest

Better Rate Insurance has selected their winning logo design.

For $329 they received 162 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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Mario11779
United States

What We Do

Licensed Insurance Agency that offers homeowners, car, commercial, life and health insurance.

Industry

Insurance

Top Three Things to Communicate

#1 - Affordability
#2 - Fast & Efficient use of technology (although not techy)
#3 - Upbeat & Positive

Our Target Audience:

Anyone in need of or looking for a better rate on homeowners, car, commercial, life or health insurance.

Color Preferences

Blue with black is good. Red accents would be ok. Some white can be ok.
Yellow, Purple and Orange are No good.

Our Ideas and Additional Information:

We are a licensed insurance agency who can find the better rates for consumers through use of our comparison rating technology that compares the rates of the nations top insurance companies. Kind of like the Progressive Insurance commercial where they show the prices of other insurance companies except that we can open up a policy for consumers with any of the top rated companies that get quoted through our technology tools.

Themes

Economical
Secure
Masculine
Colorful
Bright
Necessity
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Mario11779
United States
No shields. I want either a wordmark or web 2.0 type logo. No need for adding in a symbol. The key to this contest is creative use of fonts and colors. Uniqueness is important so don't just throw some typing up there either. Originality will go a long way.
13 years ago
Mario11779
United States
Don't be afraid to use different fonts, font sizes and font colors on the text. I also think I may be preferential towards NOT having all of the text on 1 line.
13 years ago
Mario11779
United States
No disrespect to any of the excellent designers here but if I wanted a logo that had typed text, I could open up Microsoft Word, type the text and change the color. Let's step up the bar here and come up with some unique logo designs! ;)
13 years ago