Benefit Auction University Logo Design Contest

Benefit Auction University has selected their winning logo design.

For $450 they received 212 designs from 49 different designers from around the world.
Contest
Logo Design Brief Hide
AuctionTrainer
United States

What We Do

Conduct seminars/workshops to educate, train and coach Non-Profit Organizations, Schools, and Charities on how to develop and conduct an amazing and successful Benefit/Charity Auction.

Industry

Education

Top Three Things to Communicate

#1 - A Valuable & Educational Experience
#2 - FUN & EXCITING!
#3 - Classy & Knowledgeable

Our Target Audience:

99.9% of our clients are women who are either Development Directors for Non Profit & Charities or are volunteers that chair committees that organize an annual auction or gala. The majority of these women are affluent, educated, classy and are between 30-50 years of age.

Color Preferences

We are leaning towards two different color groups:

A) Primary Colors RED YELLOW BLUE GREEN (you do not have to use all four colors but we prefer 3 over 2)

B) RED BLACK SILVER/GREY

We are open to other variations and ideas.

Our Ideas and Additional Information:

We would like the logo do be centered around the letter "U" as in "University" and then the words Benefit Auction incorporated somehow. The "U" must be in a collegiate style font. We are open to traditional design elements from University and College logos. A unique non stock or clip art gavel may be interesting as an added component. It must be clean and not too busy. It must be scalable and look as good on a business card as it does on a huge screen at a conference. It also need to be square in design rather then rectangular. The "U" will also be used alone as a design element and should be able to be singled out for design purposes. See examples of what we like here: http://s647.photobucket.com/albums/uu195/fasttlkr/

Themes

Colorful
Bright
Luxury
Expensive
Refined
Adventure
Masculine
Loud
Exotic

Style

Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

AuctionTrainer
United States
Thank you to everyone for your submissions so far. We are very excited about the contest and look forward to having an amazing design in the end. We will comment as much as possible and continually update the rankings to keep everyone posted as to what we like.

Designers a few key points so far...

1) We are looking for BRIGHT VIBRANT COLORS please do not use earth tones or muted colors.
2) We are looking for a simple, clean yet very classy logo. Please try to stay away from anything too busy.
3) We do not want to use the abbreviated version of our name. So NO BAU"s please. 3 of the logos in our 4 that are ranked have the BAU abbreviation but we have asked the designers to revise their logos. We want the focus to be on the "U".
4) We are looking for dimension in the design. The logo should have depth and not look flat.

Thanks again and please let us know if you have any questions!
12 years ago
AuctionTrainer
United States
Still looking for some out of the box designs....everything is starting to look the same.

Designers please make sure you go to this link and look at logos that we have found that we like.....if you click on each logo there are comments about what we like in that individual design: http://s647.photobucket.com/albums/uu195/fasttlkr/

There is a lot of money up for grabs here and very little entries!
12 years ago
AuctionTrainer
United States
Here is a list of logos that we like with comments (you can cut and paste the link to see the logo)

Would really like to see some logos that have various elements similar to this one...clean, sharp & bold:
http://i647.photobucket.com/albums/uu195/fasttlkr/0gfaomjubvw58whdep6w.gif

Really like the style and bevel that you see in the outline of the crest here:
http://i647.photobucket.com/albums/uu195/fasttlkr/Australia-Cricket.jpg

The base of this logo that St. Georges Gryphons is in is very appealing and could look neat with Benefit Auction University incorporated into something similar with a U on top:
http://i647.photobucket.com/albums/uu195/fasttlkr/gryphon_logo.jpg

We would like to see some logos that have a gavel is similar to the sword in this logo but going through the U: http://i647.photobucket.com/albums/uu195/fasttlkr/83e3a2hhd0ojwgsgift2xdcyd.gif

This design is very appealing in several ways...we would like to see a U in a crest similar to this with Benefit Auction in big letters and University more subtle similar to this logo: http://i647.photobucket.com/albums/uu195/fasttlkr/Wealth.jpg

Good luck everyone......show us what you got!!!
12 years ago
AuctionTrainer
United States
Great new designs coming in...keep them coming designers. This contest is going to be fun and interesting. We really like the font used for "Benefit Auction University" in logo #44 the treatment is really sharp!
12 years ago
AuctionTrainer
United States
We have extended our contest by 7 days. We will be in touch with individual designers who currently have a ranked logo with feedback soon!
12 years ago
AuctionTrainer
United States
Just a little more then 24 Hrs to go....thank you to everyone for your designs. Lets see those final entries!!
12 years ago
AuctionTrainer
United States
The top 11 designs are currently still posted in NO certain order.
12 years ago
AuctionTrainer
United States
1 HOUR LEFT....GREAT DESIGNS SO FAR....LETS SEE WHAT ELSE COMES IN!
12 years ago
Congrats, Santiago!!!
12 years ago
santesa2
Argentina
Thanks Steve!!!

How are you? Glad to see a familiar designer in here.

12 years ago
Doing well. And I'm happy to see you chalk up your first win here. I'm new to this site too and am enjoying my time here.
12 years ago
santesa2
Argentina
Thanks buddy, your doing good already 3 wins, very impressive, well done, congrats on those!!!
12 years ago