Our Target Audience:
beautyRockstars.com is a business to business website where beauty professionals, salon owners, hair stylists, nail technicians, make up artists, educators, manufacturers, and distributors converge.
I want to target the inner Rockstar in our community of Licensed Beauty Professionals. These people dedicate their lives to making others feel beautiful.
So for once, I want beautyRockstars to put the spotlight on the beauty professional behind the chair.
I can imagine them wearing shirts to work that says, "beauty rockstar" eat. sleep. beauty. (or some clever tag line i havent figured out yet).