beautyRockstars Logo Design Contest

beautyRockstars has selected their winning logo design.

For $259 they received 163 designs from 28 different designers from around the world.
Contest
Logo Design Brief Hide
robluu
United States

What We Do

A community of Licensed Beauty Professionals collaborating and connecting online.

Industry

Beauty

Top Three Things to Communicate

#1 - Energy (Rockstar)
#2 - Professionalism
#3 - Beauty Related

Our Target Audience:

beautyRockstars.com is a business to business website where beauty professionals, salon owners, hair stylists, nail technicians, make up artists, educators, manufacturers, and distributors converge.

I want to target the inner Rockstar in our community of Licensed Beauty Professionals. These people dedicate their lives to making others feel beautiful.

So for once, I want beautyRockstars to put the spotlight on the beauty professional behind the chair.

I can imagine them wearing shirts to work that says, "beauty rockstar" eat. sleep. beauty. (or some clever tag line i havent figured out yet).

Color Preferences

Think Punk Rock. Not Elvis.

Our Ideas and Additional Information:

i looked at designs from tokidoki.it and "tabathas salon takeover."

Themes

Simple
Loud
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

robluu
United States
I forgot to mention the logo is simply the beginning of the brand quest for the website. Afterwards, I would like to create a customized look (CSS) page to complete the entire feel/look of the site. Let me know if you can also create a CSS page and I will add you as an Administrator to the website. We can discuss fees after the tournament is over. Good luck!
12 years ago
robluu
United States
I thought a cool ABSTRACT mark might be a twist on the "Skull and Crossbones." That is, Scissors as the 'crossbones.' A heart, star, or something beauty related (ie bottle of polish) as the 'Skull." This was inspired by the TokiDoki.it design. I'm not 100% committed to this. But it might get your gears turning. I can imagine this on a Mug or as a default profile picture for the website if members don't upload their own photos. Definitely want to go Punk and Edgy with this (I guess like Affliction Clothing or Ed Hardy).

In terms of the WORDMARK, I thought this image from 'Tabathas Salon Takeover" was clever (they used scissors as negative space)
http://www.bravotv.com/Tabathas_Salon_Takeover/season/1/blogs/index.php?blog=tabatha_coffey

I think in the end, I will choose the winner based on overall understanding of the brand. You might have a terrible WORDMARK or none at all, but an amazing ABSTRACT icon -and you could still win.

My hope is we can continue to work together on future projects for this site. The winner will be added as an Administrator to the website and have full control of the branding and identity.

Let the games begin!

-Robert Luu
12 years ago
robluu
United States
I should clarify the WORDMARK will be used as a header of the website. For an example, visit here: http://help.ning.com/cgi-bin/ning.cfg/php/enduser/std_adp.php?p_faqid=3312&p_created=1223504640&p_sid=Mh2xXHmj&p_accessibility=0&p_redirect=&p_lva=&p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9MTQsMTQmcF9wcm9kcz0mcF9jYXRzPSZwX3B2PSZwX2N2PSZwX3BhZ2U9MSZwX3NlYXJjaF90ZXh0PWhlYWRlcg**&p_li=&search_method=

PICTORAL MARKS/EMBLEMS/ABSTRACT MARKS will be used on Letterhead, Merchandise, Default Profile Photos, etc...so keep those in mind.
12 years ago
robluu
United States
Thanks to all the early designers for the messages and early feedback. To be clear and help guide you along, there are 2 things I am requesting but I guess one is more important than the other: 1. A WORDMARK that will be used as the header. 2 The PICTORAL/EMBLEM/ABSTRACT MARK will be used in merchandising/logos/ etc...

The PICTORAL is more important to me. The WORDMARK is not as critical. Therefore, if you were to focus on one thing, I would focus on the PICTORAL representation of the brand.

The Skull & Crossbones idea (mentioned on Dec 30th @ 12:43PM) was the PICTORAL.
The Tabathas Salon Takeover example was WORDMARK.

Focus on the PICTORAL. =] I hope this helps.
Sorry for any confusion.
12 years ago
robluu
United States
How would you spotlight the Beauty Professional in a subtle way that makes them the Superstar? What if this wasn't salon related. What if this was a rock band in Seattle. How would you design it for them?
12 years ago
Dorsey Design
United States
Hey folks,
tdwell sent me a nice PM regarding the similarieties of our designs. Just wanted everybody to know that it was pure coincidence and not ill intended at all... great minds think alike. ;-). Anyway, we'll let the CH decide what thet like. Peace.
12 years ago
robluu
United States
What about a directors chair? Salon Chair? Many actors have their own chairs with their names on it....just an idea that someone is welcome to expand upon if it captures your imagination.
12 years ago
jakub sudra
Poland
#37 cool stuff, extrajoker!
(but you should redo the letters with more attention)
12 years ago
robluu
United States
Hey Designers...New TV Show on Lifetime called "BLUSH" about makeup artists. Take a look at the episodes to get a feel of the demographic we are designing for. Will you logo make the cut and fit in with this show?

http://www.mylifetime.com/on-tv/shows/blush
12 years ago
robluu
United States
Potentail new tagline (subject to change):

"I AM A LEGEND"
12 years ago
robluu
United States
***HINT***
Final judging will be based upon your logo as the header of beautyrockstars.com.

If your logo captures the essence of the brand and fits nicely on this website then you will have an excellent chance of winning. If you would like to preview your design as a Header on my website, I will create a temporary administrative password for you to add your logo/header onto beautyrockstars.com.

Each designer will have 2 hours to preview this and to make adjustments as necessary.

At the end of 2 hours, the next designer will have a chance to see their designs directly on the site.
If you would like to participate, then simply add yourself to beautyrockstars and message me on the site so we can schedule an appointment. I will then upgrade you to "administrator" so you can upload your file. Admin privileges will be good for 2 hours and the site will reset to its default.

Header
Width = 955 Pixels
Height = 150-200 Pixels

-See you there!
12 years ago
robluu
United States
I'd like to see someone create a TIARA out of scissors with the finger loops and incorporate it into the word mark. anyone up to the challenge?
12 years ago
robluu
United States
More on the Tiara...
These are brass knuckles, but it could be redesigned to look like scissors and a Tiara. It's the closest image i could find that could show you what i mean...
http://www.brassknucklescompany.com/CRE/polycarbon-stealth-knuckles-p-366.html



PS. WEBSITE IS UPDATED
12 years ago
jakub sudra
Poland
wow. this ranking really lost me
12 years ago
jakub sudra
Poland
Oh, I've worked my ass off, alright! Thank you very much, now I might get shortlisted after all ;)
I remember your design also being near the top at some point..
I'm not 100% percent sure on the small graphic additions (except the scissors), but the lettering on your design (white version) is way better than on the ranked ones.
12 years ago
RaspyDesign
United States
What's the status on this contest? eyefibre's logo has been up on the beautyrockstars site for a bit now but not declared the winner?
12 years ago
robluu
United States
Hey all! Sorry about the delays. I'm just recovering from food poisoning so I'm now healthy, alive and ready to go again. Son of the Moon is the last person to add something. After which, we should declare the winner. Thanks everyone. You guys have been amazing to work with.
12 years ago