Beacon MetrixLogo Design Contest

Logo Design Contest
Contests / Beacon Metrix

Beacon Metrix has selected their winning logo design.

For $275 they received 196 designs from 30 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Help businesses identify key customers who are likely to recommend their services/products via word of mouth/social media and assist them in creating strategies to retain and cultivate new loyal customers/promoters through creative and strategic data-driven programs.
Industry
Consulting
Color Preferences
NO: pink, purple, red, brown, grey
Our Ideas & Additional Information
Would like to see "beacon" theme represented somewhere in the logo. Doesn't have to be in the literal sense but somehow a reflection of the term.
Themes
Colorful
Refined
Secure

Entries

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Discussion

 
Client
Really need to have some type of graphic/image to represent customer as the beacon, i.e. loyal customer (doesn't have to be complex) but need something as we plan on using image/graphic as stand alone in marketing materials.

Like the brighter/bolder colors.
14 years ago
 
Client
I like the image / graphic toward the top as in #19 also enjoy the colors.
14 years ago
 
Client
With a few days left I'd really like to see some other concepts other than torches and lighthouses as the beacon concept.
14 years ago
 
Client
Really love the concepts that have been coming through. Might like to see a few more that aren't lighthouses or torches. I like the various definitions here (http://www.thefreedictionary.com/beacon) - some literal, some more abstract. Perhaps something like a transmitter tower emitting some sort wave, light, etc. Would be open to see things aside from this as well though.

Thank you to everyone who has submitted to far!
14 years ago
 
Client
We are not interested in any logo containing a direct torch or a lighthouse. So please don't submit any more like that. We've extended the competition a few days so we can see a few options from everyone that do not include these graphical elements.
14 years ago
 
Client
In addition to last night's notes (no lighthouses/torches), if anyone has any ideas on incorporating a component that represents measurement (pie chart, bar graph, etc.), I'd be interested in seeing this.

Thanks so much to everyone who has participated! Great submissions so far - look forward to seeing more.
14 years ago
 
Client
Really loving the latest round of logos to come in.

We are contemplating going for a more sophisticated, classic, tame color scheme vs. the bold, fun, edgey look we've been looking at.

Here is an example of some shades we'd like to perhaps see:

http://www.colorschemer.com/schemes/viewscheme.php?id=6207
http://www.colorschemer.com/schemes/viewscheme.php?id=8287
http://www.colorschemer.com/schemes/viewscheme.php?id=8290
http://www.colorschemer.com/schemes/viewscheme.php?id=8285
http://www.colorschemer.com/schemes/viewscheme.php?id=8202
14 years ago
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