BasisLawLogo Design Contest

Logo Design Contest
Contests / BasisLaw

BasisLaw has selected their winning logo design.

For $350 they received 152 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
A law practice in San Francisco focused on providing legal services to tech start-ups, small businesses and nonprofits.
Industry
Color Preferences
We would like the logo to be colorful, but in a restrained way. So may be only two or three colors.

One good choice might be grey, but together with a more vibrant color such as orange or burgundy. Perhaps green or blue could also be added, as long as it doesn't bring in too many colors.

Open to other choices as well. And no color is ruled out, provided it works with the design and the concept.
Our Ideas & Additional Information
1. It is important to convey that BasisLaw can provide a solid legal foundation for startups and new ventures and also support them through various stages of growth.

2. We would like an abstract design that can convey the above idea without getting too busy.
Themes
Modern

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Discussion

 
Client
Thank you so much, everyone, for taking the trouble to design for us. We're really honored that so many talented people from all over the world are helping us with our project!

Now that we've seen several logos, I think we have a better sense of what works and what doesn't, and some further ideas.

1. Many of the designs incorporate a column to signify the legal profession. We're trying to set ourselves apart from more traditional law firms, and so we would prefer something more playful and abstract than a traditional, straightforward column.

2. We're finding that blue is not the main color that we want. Please feel free to play around with other colors! No need to avoid blue, of course, but it shouldn't be the predominant color. I think we would prefer designs with 2-3 colors.

3. We would really like a hint of three-dimensionality or perspective.

4. One suggestion for a way to indicate growth: trees or leaves (maybe even a vine?). We would appreciate a design that incorporates this idea, but in a somewhat abstract way.

Thanks again, everyone!

11 years ago
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