Barney'sLogo Design Contest

The Brand Implementors

Barney's delivers brand campaigns into the physical world (print, promotional products, branded apparel, labels, stickers, signage and more) for medium and large sized organisations.

We are open to colour suggestions... the logo could well include a range of colours to reflect our background in full colour printing.

Barney’s needs a refresh!

Help us create a new, contemporary and dynamic logo for Barney’s.

The operating name is chaining to “Barney’s - The Brand Implementors” and we are moving from a focus just on print management towards delivering on the whole brand implementation spectrum, including print, promotional products, labels, stickers, signage, branded apparel and more…

The new logo should reflect our history and emphasise our future. Barney’s are:
- Obsessed with meeting our commitments to customers
- Focused on delivering the best outcomes in terms of quality, time and cost
- Guarantee our results

Our brand is:
- Engaged with the customer and fanatical about meeting (and exceeding) their needs
- Dedicated to amazing service
- Passionate about getting the best results for our customers

Our customers:
- Are mid-size to large organisations with a dedicated marketing department
- Run regular brand (advertising) campaigns in the physical world… they often need complex printing, promotional products and other physical artefacts that represent their brand
- Care about looking great and want people to feel comfortable and confident with their promotions

The new logo needs to:
- Have movement
- Instil trust and confidence
- Be welcoming
- Be colourful (without being garish)
- Have a mix of creativity and solidity

Old logo is attached for reference.