Bankers Assistance Program Logo Design Contest

Bankers Assistance Program has selected their winning logo design.

For $289 they received 189 designs from 39 different designers from around the world.
Contest
Logo Design Brief
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Mario11779
United States

Slogan

We pay good money for bad loans (please note, we don't want this as part of the logo itself)

What We Do

We buy non-performing mortgage notes and distressed consumer debt including credit cards charge offs and signature loans directly from financial institutions.

Industry

Financial

Top Three Things to Communicate

#1 - Integrity
#2 - Stability
#3 - Helpfullness

Our Target Audience:

Bankers. The key demographic of most bankers is a upper middle class or lower upper class man who has a degree in finance. They work hard and want to deal with a reputable brand.

Color Preferences

Blue. Also possibly Black, Dark Grey and/or Green.

Our Ideas and Additional Information:

http://www.bankersassistanceprogram.com gives more information about our company and brand. This brand is a division of our overall company. The logo for our company can be found on the About Us page of our website.

Themes

Masculine
Refined
Secure
Colorful
Serious

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

Mario11779
United States
I like the words part of the logo to appear like this:

BANKERS
ASSISTANCE PROGRAM

with BANKERS on the first line
and ASSISTANCE PROGRAM on the second line.

I do not like it like:

BANKERS
ASSISTANCE
PROGRAM
13 years ago
Mario11779
United States
i don't like the acronym BAC in the logo
13 years ago
is it necessary to hav $ symbol in logo?
13 years ago
Mario11779
United States
No, it is not necessary to have the $ symbol in the logo...
I'm not saying that I don't want it, but it is not a requirement..
13 years ago
Mario11779
United States
I prefer CAPITAL letters for the word BANKERS for all -future- entries please...
13 years ago
Mario11779
United States
My partners will be joining in with me to help narrow down the logos I like a little further...
13 years ago
Mario11779
United States
I'm leaning more towards the blue designs. Not really a big fan of the green ones...
Darker blue is better than lighter blues although a mix or gradient from one to the other is ok.
13 years ago