Backyard Stars Logo Design Contest

Backyard Stars has selected their winning logo design.

For $350 they received 134 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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pharmengr
United States

Slogan

Tour the universe from your backyard!

What We Do

We provide stargazing and storytelling service using telescopes for parties, church groups, Boy/Girl Scouts, families, etc.; mixing science and fun into one night under the stars.

Industry

Entertainment

Top Three Things to Communicate

#1 - Awe/Wonder
#2 - Astronomy
#3 - Fun

Our Target Audience:

Target audience includes groups like schools, churches, scouts, and families. Ages range from the young (3 years or older) to the "young at heart". Anyone with am imagination will love our stories and anyone with a technical mind will love our science and all will love the views in our telescopes.

Color Preferences

Open. Colors need to be easily readable in B&W and color printouts and will be used on our webpage and possibly on vehicles. Color scheme from logo will determine color scheme for all literature, webpage, and vehicles (trailer and SUV).

Our Ideas and Additional Information:

Looking for something that will attract teachers, parents, and group leaders.

Themes

Adventure
Colorful
Classic
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3

Discussion

Discussion

pharmengr
United States
#1 - Aragon, I like this one better than #2; however, I don't need the solgan in the logo as it will probably change over time.

#3 - dy_design, not exactly what I had in mind. Good try though.

All, what could really help is a character/animal of some type that people can associate with; for example the gecko from that major car insurance company. Obviously, a gecko wouldn't work in my logo but I think you get the idea. There are a lot of contellations that are based on animals and I tell a lot of stories about these animals. So far, #1 is on the right track. Also, as I mentioned in #1, no slogan as it will probably change. Like the universe there are infinite possibilities.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
pharmengr
United States
Ok let me summarize what I like in some of these:
#1 - I like the telescope and the swooping star. Very eye-catching and memorable.
#9 - I like the owl as a possible character. Very educational oriented with a night time feel.
#8 - I like the simplicity yet it has some depth. Adding the telescope and bigger fence was a nice touch. Makes me feel like a movie star.
#10 - Overall shape is very impressive. Being an engineer and into 3D geometry, I particularly like the merged circle and rectangle.
#12 - Like the font choice for "Backyard Stars". Especially the little star in "Stars".

Great ideas everybody. This is my first time using this site and so far, I've been impressed. I'll re-rank these tonight.
13 years ago
pharmengr
United States
Sorry designers, I've been busy and haven't had a chance to rank these. Before I do, let me say this again, NO SLOGAN. If you put the slogan into the design, your design will not be considered.

Despite that, the designs are interesting and its going to be a tough choice. Great job.
13 years ago