Azure Development GroupLogo Design Contest

Logo Design Contest
Contests / Azure Development Group

Azure Development Group has selected their winning logo design.

For $575 they received 428 designs from 48 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Development of quality residential and commercial projects
Industry
Real Estate
Color Preferences
blue
black
white
grey
Themes
Modern
Refined
Secure
Masculine
Luxury

Entries

Order by
Ranking
Entry Number
1st

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Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
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Discussion

 
Client
AZURE DEVELOPMENT GROUP is a property development company based in Brisbane, Australia.

There are three directors, all of whom have considerable project development, design, management and construction experience.

The reference to ‘Azure’ relates to the colour of a bright, cloudless sky, ie: being able to see the horizon without obstruction. It is an abstract reference.

The focus is to be on the word ‘Azure’, with the words ‘Development Group’ being secondary.

The logo must be:
• timeless - it must look good in 10 years time
• cutting edge, dynamic & interesting
• bold, strong, simple and at home on ‘Wall Street’.
• professional
• not directly relate to building design or development. We do not want anything with images of cranes, buildings etc
• represent our core values
solid, safe, secure, honest, dependable, uncomplicated

Ideally the logo has a negative/contrast version as well as the ’standard’ version.

We will be looking for a logo, letterhead, business card setouts etc and will require al standard formats and watermarks.
10 years ago
 
Client
Nothing really getting us too excited just yet!
10 years ago
 
Client
The full name 'Azure' needs to be the focus.
We are not shortening to ADG
10 years ago
 
Client
Still nothing really jumping out at us so far.
We are not after images of stylised buildings. It is too common.
We need to be distinctive and not to conservative.
Strong, secure, trustworthy and timeless.
Perhaps some 3-D elements? Transparent/Opaque?
Need to be 'interesting' and stand out from the crowd.
10 years ago
 
Client
Something eye-catching, innovative, bold please!!
10 years ago
 
Client
None of the ranked logo's are going to win at this stage.
We need innovation!
10 years ago
 
Client
As a general comment;
- we would like to see some lower case logo's as an option please
- something a little less conservative is needed
- more 'interest' required
- 3D / Translucent options would be good to see.
10 years ago
 
Client
We are really looking for new fresh ideas.
We do not want:
- random shapes that do not mean anything
- pictures of buildings

We do want:
- more creativity
- strong focus on the word 'Azure'
- lower case options
- more font options
- something that 'tells a story'
- strong, recognisable, corporate, timeless, smart
10 years ago
 
Client
Really liking the lower case fonts
10 years ago
 
Client
OK, Thank you for hanging in through the first phase, Despite the 'ranking' above, the top 5 are all equally placed, with each being a favourite of the staff in the office. Some more specific feedback:

Generally:
- we are after more 'solid' and 'deep' blues
- avoid the 'graduated' colours in some fonts

#272
- we would like to see more development of the blue swish. It is perhaps a little too symmetrical with the top of the letter R.
- other thoughts, shapes etc?

#268
- the 'structure' lines need to be a little more visible - they are almost impossible to see on a white background
- the font is a little conservative - other ideas?
- Other blue colour options?

#296
- Other blue options?
- please also show a 'negative' colour version of this one
- can the A be slightly more stylised? Perhaps remove the instep at the base all together (hence the black shape would be symmetrical), or replace it with a subtle upward curve rather than the square/angle recess?

#338
- the font is a little conservative
- we like the swish on the A. Any further development of this?

#24
- Can we look at solid fonts (not graduated colour)
- Other font options/proportions?

We are down to 5. All different, and all favourites with different people.We look forward to the next round!
10 years ago
 
Logo Designer
Hello client ,

The contest is in judging phase we can't submit the revisions you asked for. In top 5 phase only the top 5 designers can submit entries.

Regards
10 years ago
 
Client
We have a board meeting tomorrow morning (Brisbane time).
We will be making a decision at the meeting.
Any last minutes ideas, new thoughts, options etc etc are welcome.
10 years ago
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