Average Joe Survey Logo Design Contest

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Average Joe Survey has selected their winning logo design.

For $475 they received 470 designs from 59 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
jacton
United States

Slogan

No spin. No lean. No agenda. No favorites.

What We Do

Online political surveys: www.theaveragejoesurvey.com. We run the same kinds of political polls as Gallop, Pew, Q-pac, etc., except they select telephone numbers their pollsters call and we put our survey's online and allow anyone to participate.

Industry

Miscellaneous

Color Preferences

Grey, Red, Blue, Black

Our Ideas and Additional Information:

Engaging the masses without regard to demographics; equality of opinion/ideas; seeking the majority vs. the extreme. The assumption is we hear mostly the loudest and most extreme opinions, we do not hear from the middle/moderate, average Jo(e) in America. And we don't hear from them because traditional pollsters only poll 1,000 people at a time; the average joe has a better chance of winning a state lottery than getting selected for a national poll! We report our results on pie and bar charts so you could make use of that. The name is far to long for a logo but it's a great brand, so we're stuck with it! We have a favicon of" AJS" in a blue circle, and our FB logo is a crowd scene (now non-pc due to social distancing!). We have a B/W "logo" which has no sex appeal whatsoever, but would be great on a brochure -- which we don't have! See attachments for what we've done in the past.

Themes

Simple
Colorful
Necessity
Modern
Refined
Secure

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

jacton
United States
Let me start with a couple of first-timer pilot error issues: a) I thought I'd be notified by email that there were entries to view (no, I don't know why I thought this); and b) I had no idea there would be so many logos to choose from!

That said, the response has been great and the the logos superb. This is going to be hecka harder than I thought, so bear with me.

Will be back with comments. Please stay tuned!
1 year ago
jacton
United States
Preliminary comments:

First up, there's an old adage that says, "If you can be good or lucky, pick lucky every time." Well, "you" are good and "I" am very lucky!

After going through the designs I think they all meet our basic criteria, so it will come down to nuance. And for that I should offer up a little more about what we hope the elements of the finished piece will convey in a sight message.

We see "AJS" as a favicon type "sight logo" which in very basic form we already use and many of you picked up on.

We see "Average Joe Survey" as the actual brand to build which sets us apart from the traditional/established, stogy brands of the past.

And we see "No Spin. No Lean. No Agenda. No Favorites" as the fundamental message we need to convey in order to reinforce our impartiality, which builds the brand, and imprints the AJS.

Keep in mind the use for the finished piece will be largely digital, i.e., our web site, online ads, survey headers/footers, etc. We live and die in a digital environment and if the finished piece doesn't jump off a business card, we don't care. We'll use it for letterhead as well, but we rarely actually print and mail anything, it normally goes as an attachment.

We live in both desktop and mobile worlds, so it needs to fit both; and we serve all demo's -- both the eagle eyed younger and the reading glasses oldsters.
1 year ago