Average Joe SurveyLogo Design Contest

Let me start with a couple of first-timer pilot error issues: a) I thought I'd be notified by email that there were entries to view (no, I don't know why I thought this); and b) I had no idea there would be so many logos to choose from!

That said, the response has been great and the the logos superb. This is going to be hecka harder than I thought, so bear with me.

Will be back with comments. Please stay tuned!

Preliminary comments:

First up, there's an old adage that says, "If you can be good or lucky, pick lucky every time." Well, "you" are good and "I" am very lucky!

After going through the designs I think they all meet our basic criteria, so it will come down to nuance. And for that I should offer up a little more about what we hope the elements of the finished piece will convey in a sight message.

We see "AJS" as a favicon type "sight logo" which in very basic form we already use and many of you picked up on.

We see "Average Joe Survey" as the actual brand to build which sets us apart from the traditional/established, stogy brands of the past.

And we see "No Spin. No Lean. No Agenda. No Favorites" as the fundamental message we need to convey in order to reinforce our impartiality, which builds the brand, and imprints the AJS.

Keep in mind the use for the finished piece will be largely digital, i.e., our web site, online ads, survey headers/footers, etc. We live and die in a digital environment and if the finished piece doesn't jump off a business card, we don't care. We'll use it for letterhead as well, but we rarely actually print and mail anything, it normally goes as an attachment.

We live in both desktop and mobile worlds, so it needs to fit both; and we serve all demo's -- both the eagle eyed younger and the reading glasses oldsters.