Hi All, thank you for your contribution to this contest. We haven't yet found a clear direction out of all the entries so I wanted to try to give you a better idea of what we're trying to achieve:
- Many of the logos that we're getting are very "cartoony" or look like something for children. We want a more mature feel to the logo.
- Please use slightly muted colors. Feel free to introduce a complimentary secondary color.
- Try not to be so literal, make the logo form a bit more abstract. We're not looking for a tooth with a smiley face. In fact, we prefer there to be no smile on it at all.
- Please Capitalize the 'A' and 'S' in the name.
- If there is (and there doesn't have to be) a 'tooth' in the logo, it MUST be white.
- We're open to a well designed text only treatment.
- If you can, watch the video to get an idea of the feel of the place:
http://youtu.be/rutFMU4QKpUAgain, thank you for your contributions, we appreciate the hard work. Best of luck!