Aureus Funding Logo Design Contest

Aureus Funding has selected their winning logo design.

For $350 they received 141 designs from 41 different designers from around the world.
Contest
Logo Design Brief
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Aureus
United States

Slogan

The gold standard of commercial lending

What We Do

Commercial mortgage funding

Industry

Financial

Top Three Things to Communicate

#1 - Confidence
#2 - Trust
#3 - Gold standard

Our Target Audience:

Companies and individuals searching for commercial mortgage loans.

Color Preferences

Gold/yellow (Aureus is latin for gold). No red.

Our Ideas and Additional Information:

After reviewing the entries, I've decided I like a "stand alone" symbol. No embedding in a solid circle, pyramid, triangle etc. I really like the gold hue of ranking #1, but would like to see some original submissions that vary from the A with the helical cross. I'm using this post to access your creativity. Be creative. I'd like something that is not so "geometrical".

Themes

Secure
Serious
Classic
Refined

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

Aureus
United States
Please make entries w/ a bold A in a nonconforming style. I like the sheen of the gold in current #1 ranking and also the incorporation of two tones, but the majority tone being gold. Don't think "old shcool" or conservative with the A.
13 years ago