We really liked how you incorporated one element (fleur de lis) seamlessly with another element (the triangle celtic knot, I believe its called a 'trefoil'). Thank you also for following the guidelines in the brief. Also like your use of the floral elements.
What we would enhance to meet our needs: A. Our biggest feedback is that the logo appears (to us) unfinished or unbalanced on the lower portion. You do a good job of balancing this in entry #4 but leave the bottom two points of the trefoil in entires #2 and #3 blank. Try adding a few more elements in this area, perhaps interweaving one of the other knots (tibetan, korean or japanese) or portions of the knots. Feel free to experiment and deconstruct the graphic elements... B. In #2 and #3 the fleur de lis appears a bit large. The size is better in #4. The idea is to strike a balance and be subtle in the graphic elements... they should almost fade away from the viewer unless he/she is looking for them. C. Perhaps {and we're just brainstorming} other flowers such as a rose, carnation or lotus could be incorporated around the trefoil. You currently have two tulips, try replacing one with say carnation or rose (very stylized), and maybe place a lotus somewhere else in the logo.
[applies to #4] Minor enhancements: please change the font to serif. Also, the red color is difficult to see in logotournament for some reason... we're not being particular about color now, but it is hard to pick out the details.
[applies to #2#3 and #4] Minor enhancement: please remove the outer gray ring / border. The emblems look good on their own.
Thank you for submitting a rectagular version of your emblem! I hope all the artists will do likewise. When subimtting revisions for this (see comments above that cover it and the others), please also fill in the current blank areas with more graphical elements, filigree, and lattice/design. Please see my general comments added at the contest level and feel free to be creative / deconstruct the graphic elements.
ALSO - consider using the square celtic knot to form the basis of the squre emblem!!! use pieces or deconstruct (perhaps the outer square without the 'cross' in the middle, but instead the letters 'Au' for Aurelian, and around the four corners interweave a floral element (one tulip, one rose, one carnation, one lotus or your own other floral elements!) The celtic square knot is a good foundation lattice for the filigree look. You could use it as a template and modify it adding here, deleting there. Would love to see you take a shot at that!
[applies to all your recent entries #5#6#7 and #8] We like the added complexity. We love the use of both the tulip and rose in #5#7 and #8 and the minor asymmetry this adds. Our biggest realization now is that the trefoil is just not working as-is. We would like it to be more subtle, perhaps deconstructed or fade away from the viewer. There is a concern that To some folks it may be too "pagan", but more importantly it looks too folk artish and not refined enough in its current state.
[applies to #6#7 and #8] We are concerned that The thin lines in the top portion of the emblem may not reproduce well in embossing/debossing and other media. Can we reduce the elements with thin lines or replace the portions that are too thin?
[Applies to entry #8 and #7] We like the idea of a border, but not the triangles used. Can we try a linear or curvilinear graphic element instead?
[applies to entry #5#7 and #8] we like your use of the Tibetan knot, but it looks like its connected by a mechanic's wrench to some folks in the office. Can we see a different way of connecting the knot, or perhaps smoothing the ends so it flows more seamlessly. See your entry #3 for how you connected the fleur de lis and trefoil seamlessly and how the lines flow into each other. We like that look better. Can you also adjust the fleur de lis in all updated entries to be like this? thanks
[applies to entry #6] We have mixed feelings about this but agree that it feels unbalanced, tipping towards the left perhaps?
Thank you for the fast revisions and the new entries... we love that you gave us so many variations!!
General feedback: It was somewhat difficult for us to narrow down what we liked, as we liked some elements in one entry and others in another entry. While we ranked #26 as the highest, there are elements in #22 and #24 that we like more. The final *best* entry will marry all three... I will try to communicate as follows:
[applies to entry #26 and #24] please start with entry #26 as your base and A)remove the trefoil Celtic knot, B) Add the carnation above the lotus as in #24. C) one version, we would like to see the fleur de lis facing down placed in the 6 O'clock position. D) another version, we would like to see the Tibetan knot (as in entry #24) in the 6 O'clock position.
other comments [applies to entry #22#26 and #24]: There were mixed feelings about the use of the two knots in entry #22, all good. While it is the best use of the knots so far, we also felt it might be too far-removed or stylized for most people to "get it". Perhaps we can achieve the same look in a simpler way just using just the Tibetan knot as per our feedback above.
[applies to entries #42#42 and #40] Thanks for the revisions and versions. We've narrowed down your entries to just a few. We'll focus on entry #42 as the main entry to finalize as we prefer this finished look over #43.
[applies to entry #42] We would like enhance as follows: A) please remove the two leaves that point straight down around the 6 O'clock position. These are the two startin on the bottom to points of the letter 'A'. B) in their place, please place a fleur de lis as in your entry #38, but bigger. While the fleur de lis cannot be as big as the lotus, it shoul balance it more than in #38. C) please use one solid color for the emblem and the text, a rich yellow gold.
Can we see a couple of versions, some with A) different sizes of fleur de lis, possibly one cut /scalloped by the disc. B) With both the fleur de lis and the lotus flower merging with the 'A' disc as in entry #38 (i.e. we want to see a version without a line separating the 'A' disc and the lotus or fleur de lis.