ATLASLogo Design Contest

Logo Design Contest
Contests / ATLAS

ATLAS has selected their winning logo design.

For $375 they received 204 designs from 29 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Alaska Teen Leadership Summit
What We Do
ATLAS inspires and prepares high-school students through a college-based leadership experience to develop their leadership potential and positively impact Alaskan communities with service, passion and purpose.
Industry
Education
Color Preferences
We would like to use the defined color palette within the new University of Alaska Fairbanks (UAF) branding guidelines.
Refer to “Color Palette” section on this website for specific colors: http://www.uaf.edu/branding/guidelines/
(includes downloadable palette for Adobe Suite)
The design can go outside these guidelines, but we prefer to stick to colors that will work well within this theme for overall marketing purposes.
Our Ideas & Additional Information
Exclude imagery related to the mythological figure (Atlas).
Good imagery ideas include mountains (summit/horizon) - also possibly map-related imagery.

UAF's tagline is "Naturally Inspiring", so anything that brings out that theme would also be good.

For the logo design, the second "A" in ATLAS is a "silent" A, since it is not part of the full program name (Alaska Teen Leadership Summit) - so, making that "A" more subtle would be good (e.g. lower-case "a", turn it it into a mountain peak, etc.)

This is a link to the new ATLAS website, which is still very much under construction. However, it does contain some content and information about the program.
www.atlasuaf.com

Also, here is a link to the program page for the old version of this program. The Summer Leadership Institute is being re-branded to the new program name, ATLAS.
http://www.uafleadership.com/programs/uaf-summer-leadership-institute/
Themes
Adventure
Colorful
Modern

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/17893

You can also look in: https://logotournament.com/forum/contest_holder_discussion



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11 years ago
 
Since this program is targeted to teens, we would like to see some designs that are more colorful, youthful, and energetic.
11 years ago
 
When adding color, please remember to use colors from the UAF Branding color palette: http://www.uaf.edu/branding/guidelines/ - click on Color Palette.

We would like to avoid solid backgrounds (so the logo can be free-standing on various backgrounds and marketing materials).

We are interested in seeing designs with more graphics in addition to just the Title and Tag Line.
11 years ago
 
Thank you for such a wide variety of designs! It has gotten our ideas flowing, as well. We would be interested in seeing some designs in the "Emblem" category. We would like to see a graphic design that also incorporates the name (ATLAS) within the graphic - as long as it still appears clean and relatively simple (not too busy). Some shape ideas include the outline of Alaska or mountain peak(s).
11 years ago
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