Slogan

Strategic Training Plans for Endurance Athletes

What We Do

We offer training plans for runners and triathletes which are comprised of 4 major elements: fitness, nutrition, logistics, and mind. Important that 1 of these elements is chosen to be the most important, with the other 3 supporting.

Industry

Top Three Things to Communicate

#1 - the scorecard is comprised of 4 major elements, 1 is the top and the other 3 support
#2 - achieving goals
#3 - clean and straightforward

Our Target Audience:

Adult endurance athletes: runners, cyclists, triathletes, swimmers, skiiers.

Color Preferences

Blue as a primary color with either orange or a shade of red as secondary. Grey can be a complement.

Our Ideas and Additional Information:

A first try at a logo can be found here:
http://www.athletesscorecard.com/index.htm