Athlete's Scorecard Logo Design Contest

Athlete's Scorecard has selected their winning logo design.

For $300 they received 63 designs from 19 different designers from around the world.
Contest
Logo Design Brief
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swimmer1971
Switzerland

Slogan

Strategic Training Plans for Endurance Athletes

What We Do

We offer training plans for runners and triathletes which are comprised of 4 major elements: fitness, nutrition, logistics, and mind. Important that 1 of these elements is chosen to be the most important, with the other 3 supporting.

Industry

Sport

Top Three Things to Communicate

#1 - the scorecard is comprised of 4 major elements, 1 is the top and the other 3 support
#2 - achieving goals
#3 - clean and straightforward

Our Target Audience:

Adult endurance athletes: runners, cyclists, triathletes, swimmers, skiiers.

Color Preferences

Blue as a primary color with either orange or a shade of red as secondary. Grey can be a complement.

Our Ideas and Additional Information:

A first try at a logo can be found here:
http://www.athletesscorecard.com/index.htm

Themes

Simple
Colorful

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

Luckykid
United States
Is there an actual scorecard that you use and if so can I see what it looks like?

Thank you
13 years ago
swimmer1971
Switzerland
Hi Everyone, Great show of talent in such a short time...I'm really impressed. I did a quick ranking just to give some thoughts on design preferences and I hope it helps:
- clean, minimal, abstract, sans serif is best
- no 'person' in the logo
13 years ago