Asiatic Experiential Marketing LtdLogo Design Contest

We would prefer to avoid the use of an additional shape inside the logo. However, you can put in those shapes inside the letters EXP while not making it cartoonish

This updated brief might help you further

After sharing the initial entries with our top management, following is the updated brief.

1. The text on the logo will be "Asiatic EXP" (Please avoid, asiatic experiential and other variations)
2. The logo will be on a white background.
3. The word Asiatic will be written in the font shown in the powerpoint attached in the brief. You can also check out the "asiatic" logo at www.asiatic360.com
4. The word "asiatic" should be significantly smaller than the letters "EXP". The letters EXP should stand out and dominate the logo.
5. The logo should not contain more than 3 colors. For instance if the word "asiatic" is written in gray then the letters EXP should not contain more than 2 colors.
6. We are open to your creativity about colors. Feel free to use any color that you feel will communicate action and confidence
7. We would like to avoid usage of any additional shape within EXP. Any shape or symbol used should bring in more focus on the letters EXP (The new rankings will give you an idea about what we like)
8. The logo should communicate action and power. We are a company that provides the companies a way to target the right consumers in the right way. It would be great if our logo could capture that essence. Please feel free to use shapes, elements, motions within the letters EXP to bring in this feel.

Thank you again for your participation. Hope this feedback will help you further in focusing your efforts. Looking forward to some exciting developments in coming days.

A sight/aim symbol can represent precision and efficiency.

(This comment references Entry #157)

We'll get the word out there!

(This comment references Entry #158)

Dear Makski,

Thanks for your designs. We really like your thoughts along the new route at #157. Can you make it using these two colors (Golden: C 3 | M 38 | Y 97 | K 0, and Red: C 0 | M 95 | Y 100 | K 0) while keeping the gray limited to the letters asiatic? Could we also make the X and the Cross-hair a bit more prominent?

We'd prefer to avoid the talkbox approach of #158, #159, #161, #162.

Looking forward to some great entries from you

Thank you for the feedback, here's new revisions.

Thanks for the revisions. I'll get back to you with a feedback after I share the options with the top team today

Dear makski,

Sorry for the last minute request. Can you do #157 with the two colors I mentioned. I showed them entries #180 to #184 but they preferred the design of the cross hair in #157. Please make two copies of #157.

Copy 1: Everything the same as #157 except the E & P is Golden(C3|M38|Y97|K0), and the X is Red(C0|M95|Y100|K0)

Copy 2: Everything the same as #157 except the E & P is Red(C0|M95|Y100|K0), and the X is Golden(C3|M38|Y97|K0)

Hope you can submit the revision in time. Thanks for your efforts in advance

Thanks for the prompt update. Best of luck

It's still 20h left, so I'll try improve the cross-hair concept.

(This comment references Entry #241)

Thanks for the update. I've updated the rankings with it