Sorry for the delay but today has been a hectic day so far. Here is our feedback on your design
We would prefer to avoid the italic and the bent designs.
#60 might be a possible route however we are not certain about the colors and the font.
#53 has the same feedback
Our updated brief is given below (which was developed today with feedback from our top team). Hope it helps.
After sharing the initial entries with our top management, following is the updated brief.
1. The text on the logo will be "Asiatic EXP" (Please avoid, asiatic experiential and other variations) 2. The logo will be on a white background. 3. The word Asiatic will be written in the font shown in the powerpoint attached in the brief. You can also check out the "asiatic" logo at www.asiatic360.com 4. The word "asiatic" should be significantly smaller than the letters "EXP". The letters EXP should stand out and dominate the logo. 5. The logo should not contain more than 3 colors. For instance if the word "asiatic" is written in gray then the letters EXP should not contain more than 2 colors. 6. We are open to your creativity about colors. Feel free to use any color that you feel will communicate action and confidence 7. We would like to avoid usage of any additional shape within EXP. Any shape or symbol used should bring in more focus on the letters EXP (The new rankings will give you an idea about what we like) 8. The logo should communicate action and power. We are a company that provides the companies a way to target the right consumers in the right way. It would be great if our logo could capture that essence. Please feel free to use shapes, elements, motions within the letters EXP to bring in this feel.
Thank you again for your participation. Hope this feedback will help you further in focusing your efforts. Looking forward to some exciting developments in coming days.
The new entries seem in line with what we had been looking for. However, they seem quite cluttered with a lot of elements and lines. Also we prefer to avoid mixed gradients of the colors we mentioned as we will also have a non gradient version of the logo.
Maybe if you make a use solid colors with a bit of lighting as our top entries, it might align with our requirements a bit more. Thank you again for your efforts