Artel Farms Ltd. Logo Design Contest

Artel Farms Ltd. has selected their winning logo design.

For $250 they received 275 designs from 38 different designers from around the world.
Contest
Logo Design Brief
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gdyck
Canada

What We Do

A large scale family grain operation with multiple off-shoot businesses.

Industry

Agriculture

Top Three Things to Communicate

#1 - Solid values
#2 - Strength
#3 - Growth

Our Target Audience:

Demographics: primarily 30-50 yr old, Canadian males, all education levels and industries, forward thinking entrepreneurs and investors
Psychographics: family values, loyalty and integrity, freedom, growth, unique

Color Preferences

No rainbow of colors!
Only black, white, and/or gunmetal grey. Simple but strong and striking.

Our Ideas and Additional Information:

The sucessful logo will be a simple yet strong image- that will become recognizable over time. We are thinking about a stylized letter A (for Artel) that signifies growth, solid values and a brand identity. Although Artel is first and foremost a grain farm, there shall be NO tractors, NO wheat sheath's, and NO sterotypical farm images in the logo. The intention is to be able to use this logo for any and all other enterprises undertaken by Artel in the future. ie: Artel Consulting, Artel Energy Corp. Artel Realty etc. The letter A could be used to signify a stylized mountain, or wave, or some type of symbol of growth and strength.

Themes

Gray
Loud
Raw

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

gdyck
Canada
to all designers...we have realized that most often the logo will be on a black background, and we are really liking the way designs look with the white on black. it's helpful for us to see that option.

any questions?

thanks so much for all of your participation so far! Great work!
13 years ago
gdyck
Canada
To all the designers: We are having a hard time keeping up with comments as the designs are coming in fast and furious right now in the last couple of hours. We mean no disrespect to those designers who are entering for the first time, but regret that we do not have time to reply to each new design with a "thank you for your submission" message. We would prefer to be able to do that, but simply cannot.
In order for our selection committee to more easily make final decisions, I will have to start to be more brutal with moving designs to the "not interested" category.
We DO appreciate all of the amazing creativity and hard work that has gone into designing our logo. In addition, the designer code of conduct is superb. You are a professional group. This is an amazing site and process and we will be back in the future, as well as recommending it to our colleagues.
13 years ago
gdyck
Canada
Hello everyone,
Thank you for all of your submissions. Just a quick note to let you know that our owner is away on business for a few days and we'll be making our final decisions once he returns.
Thank you for your patience!
13 years ago