Hey Brian, Thanks for all the work. #42 is still one of my favorites. It's clean and simple. The more I look at the mower designs, I'm starting to question whether they need to be there. The first place the design is going is on the side of an enclosed trailer. It'll be big. Still thinking........
I honestly don't think the mower needs/should be on there from a design standpoint. Ford doesn't have a picture of a car, apple doesn't have a pic of a computer, McDonalds doesn't have a hamburger, ect. I really think a logo should present the "feel" of your company and not be a pigeon holed view of your service.
You can use the mower icon somewhere else in you advertising, marketing, or on your trucks, but my professional opinion is to keep it off your logo. You company name says "lawn care" , so I think having a mover on there is redundant .
If you do decide to leave it out I can send you the mower files also so you can use in different places.
I actually owned a small landscape design/build firm before getting into graphics and branding oddly enough, so I know the industry well. If it were my logo, I would leave out the mower :)
I'm inclined to agree. I do like the sun on the horizon in #102. Could you look at incorporating the light green "grass arrow" (#92) while maintaining the smooth contour of the hillside (#42).
Thanks again. Can you keep the arrowhead within the hillside... not sticking out the top and bottom. Continue the dark green on the bottom to the tip of the barb and something similar on the top side to make it smooth like #42? Or something :-) I don't think it has to stand out too much.