Area61Logo Design Contest

Logo Design Contest
Contests / Area61

Area61 has selected their winning logo design.

For $361 they received 473 designs from 64 different designers from around the world.

Logo Design Brief

Client
South Africa
Slogan
Because I can.
What We Do
Clothing and accessories for extreme sports and successful lifestyle.
Industry
Manufacturing & Wholesale
Color Preferences
Red, White and black. (But if you have a cool idea in a different color, I'd consider it). The important thing is that the logo can be self sustainable, in other words, it's clear and visible on any background or even on glass (e.g. diesel.com)
Themes
Simple
Luxury
Adventure
Modern

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Discussion

 
Please download the PDF "Area61 logo logo guidelines.pdf" before you submit your work.
Thanks.
Simone
14 years ago
 
So far the one closest to our needs are:
#6 #7 nice beginning but they are very similar to a radio station (on a black background would you add a white outline?)
#13 #14 #15 it looks like an american old car number plate but it could be a good idea (but can you do a version where "61" is dominant? Check the pdf in the brief) maybe a big 61 with "area" written within the number 1?
#16 #17 it't not self consistent,on a black background we'd have to change "area" into white and we don't want that (that was the first point of the .pdf in the brief).
14 years ago
 
#35 nice but too complicated
14 years ago
 
The ones better ranked met more criteria according to the brief.
It doesn't mean that that's the only idea.
I still wait for "the one".
14 years ago
 
#6 #7 #13 #14 #15 are visible and readable even very small.
They still miss that uniqueness.
14 years ago
 
#86 #87 this is a bit different, good. But it's not easy for embroidery
14 years ago
 
Hint for everyone: the "rounded" version (where the "61" is much bigger than "area") may be used and Rally Car racing number of the door of the car or as racing number on a superbike or motocross.
Try, for example, (but not limited to) to include "area" inside the number 1 of "61".
Thanks
14 years ago
 
GO WILD! If an idea is good, then it's worth breaking some rules.
14 years ago
 
#99 izmild, considering that the design will be Italian, try an make the circle inside the 6 in green?
Anybody can try to ad the green but if you use the italian flag colors (green, white, red) must be very subdued (not in your face)
14 years ago
 
Imagine the logo all along a pick-up truck (long version of the logo) and then the same logo (short-round version with 61 big) in front on the bonnet.
14 years ago
 
#86 #87 the still is different and cool but it's not very readable when small and it's difficult to reproduce with embroidery
14 years ago
 
#6 is still much more "readable" than #136 when the logo is small. But #136 is more modern.
I like the "classic" look of #6 that recalls american football t-shirts or classic car racing but #136 is also nice for modern sports (Skateboard, snowboard, etc.)
I wonder if it's possible to marry the two concepts together...

Imagine the logo on motocross/snowboard googles: it must be long and bold on the rubber band (e.g. http://www.dirtbikebitz.com/images/products/goggles/thor/2009_Thor_Motocross_Ally_Goggles_White_Gold.jpg)

but on shades must be small and round (but visible) on the side: http://www.sunglasses-shop.co.uk/glasses/oakleywoman/enlarge/03511.jpg

PLEASE KEEP THESE TWO EXEMPLES IN MIND when drawing the two versions of the logo.
14 years ago
 
#157 nice but not flexible to use
#155 "area" not readable when small. What's the "long version" of it?
14 years ago
 
#237 I like the star but not with 6 points. Also, the number 61 font is not "unique". Must be bold
14 years ago
 
Logo Designer
thanks Simone for your comments, revision and other new one will be create on follow.
14 years ago
 
Logo Designer
Congrats tsquare!
14 years ago
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