Apt Financial ServicesLogo Design Contest

Logo Design Contest
Contests / Apt Financial Services

Apt Financial Services has selected their winning logo design.

For $275 they received 325 designs from 24 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Financial planning - personal financial advice to individuals (Mums & Dads, retirees, pre-retirees, younger wealth accumulators).
Industry
Financial
Color Preferences
See previous branding at www.itfs.com.au for existing colouring. I would be happy to maintain a blue colouring for continuity with this new brand.
Our Ideas & Additional Information
Would like 'Apt' to be distinguishable from the 'Financial Services' part of the logo. Perhaps some separate colouring or shading? I'm not the expert on this though - I'll be guided by you!!
Themes
Necessity
Secure
Colorful
Refined
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Discussion

 
Client
Hi all, I am keen to have a capital 'A' and lower cast 'pt' as in 'Apt' (rather than APT). This is because I want people to pronounce the company name as the word 'Apt' rather than as the letters 'A.P.T.'
8 years ago
 
Client
I also like the styles where the Apt is separated slightly from Financial Services (e.g. by the vertical line some of you have included). However I would also like to incorporate a SYMBOL as part of the logo if possible.
8 years ago
 
bpn
Logo Designer
Hi ptaaffe,
Please leave the feedback in a each designers page.
Don't put what designers ideas as an additional brief at public discussions.
Rgds,
8 years ago
 
Client
Ok will do
8 years ago
 
Client
Would be interested in any ideas that could incorporate a monogram such as in the logo at this website http://madisonmarcus.co/ - in my logo the 'Apt' could be in this running script and the 'Financial Services' could remain more sold and stable.
8 years ago
 
Client
Thanks for all the ideas with a running script as per my post above, but I think it has reconfirmed I prefer ideas more along the lines of the original brief.
8 years ago
 
Client
Hi everyone, I know the original brief mentioned 'blue' and there are now so many logos with this colour scheme, I thought I would throw it open to any ideas / colour that you might suggest. I'm open to all ideas, no matter how 'out there' they are. I know this may not be in line with the original brief, but feel like I shouldn't have restricted your creative license in the first place!
8 years ago
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