I also quite like these other colour and symbol ideas. Can this be refined so that it is not all in caps? Apt Financial Services rather than APT FINANCIAL SERVICES?
I think this is my preferred version that you've designed so far - but can a symbol be included somehow and also only have the 'A' in Apt in caps? And perhaps some blue colour variations to consider e.g. Financial Services to be shaded differently to the Apt?
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