What We Do
We sell all types of bags and accessories -- handbags, backpacks, totes, wallets, etc to primarily women from 25 to 65.
Products range from affordable to expensive and high-end leather to recycled plastic, waxed canvas, and vegan options.
The logo should reflect quality and sophistication.
Any combination of browns, golds, copper, bronze, sage and olive greens, black, or white.
Our Ideas and Additional Information:
The slogan does not have to be included and we would love to hear any slogan ideas you have.
The logo background should be see-through to allow whatever background color the logo is on to show through (rather than the logo sitting on a square of white). It needs to look good on the website (www.apexurbangear.com), invoices, and business cards and allow us to change up the background color as needed.
If that is not possible, a complementary shape around the logo, that contains the background color of white or other color, should make the entire logo look professional. What we currently have shows up as a white box around the logo and looks bad on backgrounds of any color but white.
Having the logo available in different colors would allow for us to choose from them based on the background color.
Having the logo with and without 'Urban Gear' would also be helpful. Or, at least give us the ability to remove 'Urban Gear' if needed.
We want something that will look good embossed on handbags.
I like the idea of the store name being incorporated into the logo in a clever way -- maybe in the shape of a handbag or something similar to the products sold.
Another idea is making Apex the focus of the title with Urban Gear in a different style underneath or next to the logo.
I'm not as fond of the A in Apex looking like a mountain since it seems to be done a lot but I will consider a new and unique way of doing that type of logo. It just seems like the store sells climbing or hiking gear with the logo like that and I want to make it clear that the store sells bags and accessories.