Animal Justice FundLogo Design Contest

Logo Design Contest
Contests / Animal Justice Fund

Animal Justice Fund has selected their winning logo design.

For $275 they received 143 designs from 19 different designers from around the world.
1st
#141

Withdrawn

6th
#143

Withdrawn

New
#51

Withdrawn

New
#42

Withdrawn

New
#9

Withdrawn

New
#50

Withdrawn

New
#10

Withdrawn

New
#142

Withdrawn

New
#140

Withdrawn

New
#139

Withdrawn

New
#138

Withdrawn

New
#137

Withdrawn

New
#136

Withdrawn

New
#135

Withdrawn

New
#134

Withdrawn

New
#133

Withdrawn

New
#132

Withdrawn

New
#131

Withdrawn

New
#130

Withdrawn

New
#129

Withdrawn

New
#128

Withdrawn

New
#127

Withdrawn

New
#126

Withdrawn

New
#120

Withdrawn

New
#108

Withdrawn

New
#107

Withdrawn

New
#90

Withdrawn

New
#83

Withdrawn

New
#80

Withdrawn

New
#79

Withdrawn

New
#77

Withdrawn

New
#69

Withdrawn

New
#52

Withdrawn

New
#44

Withdrawn

New
#43

Withdrawn

New
#41

Withdrawn

New
#40

Withdrawn

New
#38

Discussion

 
Logo Designer
Hello, here is my design. Revisions welcome!

(This comment references Entry #9)
13 years ago
 
AJF
Client
Hey,
I love the concept! Thank you! I'm worried about the dark background though, can you make it with a white background and darker letters. Also, I'd like the letters to stand out a little bit more. Thanks!
13 years ago
 
AJF
Client
Also, can you please take the tie off the dog and maybe replace it with the colar and tags? Thanks
13 years ago
 
AJF
Client
I do like the colar and tags on #10, but not really the hair on the top of his head in #10. And for #10, can you please add a border, or a 3-D effect, or something so that the whole thing looks more connected? It kind of looks like 3 individual parts right now instead of like 1 whole design. But I love the concept and the colors and think it's definitely heading in the right direction.
13 years ago
 
AJF
Client
By the way, I really love how your dog looks the most realistic. We want a very realistic looking dog/other animal.
13 years ago
 
Logo Designer
this logo represents a variety of animals, all original vector artwork with lots of detail

(This comment references Entry #38)
13 years ago
 
AJF
Client
We LOVE #38! Thank you so much! Can we see it with green wording underneath instead of blue? Also, we do need at least one domestic animal in the logo, so can you possibly add the dog from your other designs, or replace the fox with a small dog?
13 years ago
 
Logo Designer
letters in green with texture

(This comment references Entry #42)
13 years ago
 
Logo Designer
This logo I created incorporates animal siloettes in the grass to become part of the words. This logo will look just as effective in one color.

(This comment references Entry #44)
13 years ago
 
Logo Designer
another custom illustrated dog for you.

(This comment references Entry #50)
13 years ago
 
Logo Designer
this baby on white

(This comment references Entry #51)
13 years ago
 
Logo Designer
a bit darker color on this pup

(This comment references Entry #52)
13 years ago
 
AJF
Client
Thank you so much! I do like the darker color because it's a little easier to see. The feedback I'm getting is that the dog looks a little articial, almost stuffed, and that it might be better with only the head. So, I'm sorry I suggested showing the whole dog, my fault, but can you try it with just the top part. Also, we would like the dog to look happy.
13 years ago
 
AJF
Client
Can we please see a variation of #44 with more domestic animals and shorter grass? So, possibly replace some of the more exotic animals with a horse, dog and/or a cat. And possibly make the I in animal into a gavel or scales of justice. Thanks!
13 years ago
 
AJF
Client
Really like #69, we're worried that it looks too similar to animal planet's logo. Can you try incorporating different colors, maybe orange, maybe a blue/gray. I could also see the whole logo with a blue outside parts. That might keep it from looking too much like a zoo logo. Also, please try a different font, make "animal" a little bit smaller and "justice fund" a little bit bigger. As it is, I think it emphasizes animals a little too much and neglects the justice fund aspect. Thanks!
13 years ago
 
Logo Designer
Here I'm using "T" in justice represented by a judges mallet.

(This comment references Entry #79)
13 years ago
 
AJF
Client
Can we change the dolphin at the top to a bird? And maybe make justice fund bold, or orange, or stand out a little bit more.
13 years ago
 
AJF
Client
Also, I like the judge's mallet used as the T, can you make it more subtle though?
13 years ago
 
AJF
Client
I like the judge's mallet in the T, but not really the orange. Can you try a different color or a different way to make it stand out? Also, please lower the grass level on the far left side, just the two blades on the far left.
13 years ago
 
Logo Designer
per your last brief update

(This comment references Entry #108)
13 years ago
 
AJF
Client
For "Justice Fund" in #83, can you try using a font that is a little thicker, like the one you used for #42? Or try the font in bold. And please make the mallet a little smaller and brown. We want that to be very subtle. Thank you!
13 years ago
 
Logo Designer
revised

(This comment references Entry #120)
13 years ago
 
AJF
Client
Can you try #83 with a couple different revisions?
1.) I like having the mallet in the T of justice (like you did for #120), but can you make the mallet a little less noticeable? Please make it a little bit smaller so that it is the same size as the other letters in justice. We want the mallet to be the 3rd or 4th thing that people notice about the logo.
2.) Also, please make the grass on the far left a little bit shorter, please make it the same height as the other grass in the logo.
3.) I don't really like how the 'l' in animal extends to the top of the grass, please cover the top of it with blue or with a little grass.
4.) I'm not sure about the dot for the "i" in animal, it looks a little funny with the white spot under the cat. Please either lower it, remove it, or do something to make it less noticeable.
5.) Please try a couple different fonts for the words "justice fund" I like how it looks now, but think a different font might be better.
6.) Can we also please see #79 with the word Animal flat across the top? Or so it bends much less around the shape?
Thank you so much for the help and the patience, we appreciate it!
13 years ago
 
Logo Designer
all revisions

(This comment references Entry #126)
13 years ago
 
AJF
Client
Hi, #133 is now my favorite. Can we see it with grass covering the very top of the "L" in animal. Also, can we see it with the box covering "Justice Fund" extending a little farther to the left and to the right like in the image that I emailed to you, but with a slightly lighter blue color than the blue above it. Kind of like the very top of the horse gets lighter in color, I want to see it lighter on the bottom as well. Thanks!

Also, please do not put any white space between Animal and Justice Fund, thank you!
13 years ago
 
AJF
Client
Hey Anna,

I think we are really close and I'm so excited! Is there a time today that we could g-chat for a few minutes? The revisions I would like to see now are for the blue to extend a little further to the left and to the right on #133. For you to make the L in animal a little bit shorter. And to try to soften the edges just a little bit. I'll email you some of my crappy work, just so you can see the idea. Thank you so much!
13 years ago
 
Logo Designer
Hi, sorry for the delay. Here are the revisions.

(This comment references Entry #135)
13 years ago
 
AJF
Client
Hi Anna,
No worries about the delay. I like the designs! We're kind of thinking that we would use the boarder in some situations and not in others, so would it be possible to get the files for both options when we pick you?
Dillon
13 years ago
 
Logo Designer
Yes of course you can have both options!
13 years ago
 
AJF
Client
Thank you SO much! I love the last 2 (#135 and #136), Emily would just like to see a final 2 small revisions if you don't mind. Could you make both of those with the horse being completely the darker color, and the bottom all being the same darker blue. I like it how it is, but she wants to see it all as one color. Could you also post one revision with the horse all one color, and the bottom still fading to a lighter blue? Thank you so much for the help, you're the best!
13 years ago
 
Logo Designer
the latest

(This comment references Entry #138)
13 years ago
 
AJF
Client
I love it, can you add the boarder around #137 and #138? Then I think we'll be done :)
13 years ago
 
AJF
Client
I think we'd like the files for #138 and #140, and #139 if you're feeling really generous. In #138, it looks like there is a little bit of the boarder left around the outside of the base, can we erase that?
13 years ago
 
Logo Designer
One color logo without border.

(This comment references Entry #141)
13 years ago
 
AJF
Client
Hey Anna,
I promise this is the last adjustment we'll ask for, but in #140 there is a white discoloration in the boarder, to the left of the "A" that looks a little bit like a snake. Can you take that out so that the whole left side of the boarder looks like it does at the top. Thank you so much for everything!

Sincerely,

Dillon
13 years ago
 
Logo Designer
I fixed the part you mentioned. Keep in mind that the border is done with a water color brush so it's going to have some irregularities.

(This comment references Entry #142)
13 years ago
 
AJF
Client
We'll go with #141 and #143, do you have a preference for which one we select as the winner?
13 years ago
 
Logo Designer
141 :)
13 years ago
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