Animal Clinic of Muskegon, Inc.Logo Design Contest

Logo Design Contest
Contests / Animal Clinic of Muskegon, Inc.

Animal Clinic of Muskegon, Inc. has selected their winning logo design.

For $350 they received 53 designs from 9 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Companion animal medicine and surgery.
Industry
Medical
Color Preferences
Tan with black and white
Our Ideas & Additional Information
The palmar surface of a human hand with a dog and cat paw side view, paw pad to paw pad shadowed within the human hand

Entries

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Discussion

 
Client
Hi Glendon,

The solid image of the hand conveys too much of a message of "stop" to me. Perhaps a direct palmar view of the human hand will send that message no mater how much one tries to soften it. I wonder if a line drawing of the hand rotated and slightly closed on a paw, as though they were holding hands, would better convey a message of guardianship and empathy for the companion animals that we provide healthcare for and who cannot speak directly to us? Also, we can probably leave out the "of" and ",Inc".
14 years ago
 
Client
I like the "welcome" feeling that the open hand brings. I think it would be better as a line drawing and I've added some color. Please see my line drawing I've uploaded. Could this be done with a full hand holding a paw?
14 years ago
 
Logo Designer
Hello mlelli

Do you own rights to the attached illustration?

Thanks :D
14 years ago
 
Client
Hi Nancy. Yes, I own exclusive rights to the line drawing. We use it on our handouts at this point in time but it's hard to distinguish what it is from a distance.

Very nice Melinda. Would it be possible to reduce the size of the dog and cat paws slightly? Also, could the line that circles the top become the printed name, Animal Clinic...etc beginning after the fingers and then turn back into the line before it reaches the wrist area as an option?
14 years ago
 
Client
Malinda, could the black line morph into just black letters then back to a black line? And is it possible to shrink the size of the paws slightly relative to the hand. Also, I like the idea of some type of "ray of light" filling the dead space inside the top portion of the circle. Or a small version of the veterinary symbol?
14 years ago
 
Logo Designer
Dr.Lelli are you a member of the AVMA?
14 years ago
 
Client
Yes Melinda, I have been an AVMA member for 29 years.
14 years ago
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