American Home Equity PartnersLogo Design Contest

Thanks for the new designs. We like your concept of the 3D circular translucent symbol, especially #86. We also like how you've used a slightly different grey color for the "American Home" and "Equity Partners" to set them apart in a subtle way. Could we see what #86 looks like without the "brush stroke" below the symbol? Perhaps have the symbol levitate with a shadow beneath it?

Thanks for the updated design. We've done some focus group testing, and people have responded very favorably to #86. I like #108 without the "swoosh". Could we try a couple additional variations:

Option #1: Remove the "shadow" below the icon?
Option #2: Incorporate our tag line "Innovative Homeownership Solutions" underneath the company name
Option #3: Insert a vertical line separating the icon from the company name

We'll look forward to seeing the new designs.

Could we also try the following:

Option #4: Use a Sans Serif font

Thanks, this is very helpful to see. Could we do another iteration with the following:

1) I like the font, but could we increase the size of the "Equity Partners"?
2) I also think it looks better w/o the vertical line and the "Innovative Homeownership Solutions". Could we remove those?
3) Add back in the shadow, and make it just a little bit larger