Alpharetta Youth Lacrosse Classic is an inaugural lacrosse tournament for middle school-aged kids.
Industry
Non-Profit
Top Three Things to Communicate
#1 - Class/Style -- Alpharetta, GA is an upscale suburb
#2 - "Cool/Bad/The Bomb" cache -- appeal to teen boys
#3 - Alpharetta is serious about Lacrosse
Our Target Audience:
Young teens (and their parents)... primarily middle school boys who play Lacrosse. This inaugural tournament will be held in an Atlanta suburb (Alpharetta), so most teams/players/parents will be from the southeast.
Color Preferences
Dark red (maroon) and black are the colors of the sponsoring high school (which is not named, but would benefit from the linkage)
Our Ideas and Additional Information:
The name is a mouthful... Alpharetta Youth Lacrosse Classic. As for dominant words... the word Classic should be the most dominant followed by Lacrosse, then Alpharetta... with Youth being the least important.
The sport was originated in the United States by native Americans. Because we are focusing on "Classic" and we want this to be an upscale tournament, perhaps a native American "flavor" can be introduced while maintaining a politically correct stand.
Themes
Masculine
Classic
Sporty
Adventure
Bright
Loud
Serious
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
These are all great, I hope to get more before deadline. Don't take my rankings too seriously at this point... the decision will be made by a group of 4 people, including the Lacrosse coach, so opinions may vary greatly. Even ones that I labeled "not interested" could still find there way back... so please don't withdraw them.
