Airavata Group, LLCLogo Design Contest

Creative Business Architects

Airavata Group is designed to help small to mid sized companies, Protect, Streamline and Grow. We help (Protect) companies by aligning them with resources and insurance programs designed to specifically need their risk management and asset protection needs. We help (Streamline) companies by identifying their infrastructure needs and hurdles and align them with business service programs and vendors to create efficiency and consolidate multiple vendor relationships via a cohesive network designed to afford economies of scale and reduce redundancies. We help businesses (Grow) by learning about who they are, what they do and what their vision is. We then take this vision to market with a strategic branding and marketing influence to help them gain exposure in new and existing markets and ultimately help them grow their brand.

Black, Gold, Gray,White

The name Airavata is derived from Hindu mythology and represents a white elephant who carries the Hindu god Indra. It is also called 'abhra-Matanga', meaning "elephant of the clouds"; 'Naga-malla', meaning "the fighting elephant"; and 'Arkasodara', meaning "brother of the sun"

We chose the identity of Airavata because we believe it reflects imagery and a back story that is in line with our value propositions and the general concept we are trying to convey to our audience. The Airavata has 3 trunks and our group has 3 primary product offerings.

I like the idea of a 3 trunk elephant. Almost like an Octopus with Elephant ears. The trunks must be symmetrical. I would like the image of the Elephant facing forward so you can see both ears and eyes. It must be clean and not too busy. I want a simple, elegant yet powerful icon we can use to brand.