What We Do
Agerotec produces custom membranes for water filtration systems. It's clients are typically large organizations, looking to utilize their unique membrane solutions to speed up the process of water filtration.
The target is typically large organizations or government affiliations. They are large entities, and there are a small number of clients. As a result, the logo strike a corporate and professional tone.
Colors should leverage blues, grays, blacks and whites. The logos can be placed on both a dark grey background, and white background, and should work interchangeably.
Our Ideas and Additional Information:
You will see a few original concepts that we started with. A few things that users can play with.
- Because this is part of a water filtration system, using a drop or water type watermark is a good idea
- There is also a scientific and math component to this. If you want to use the mathematics symbol for delta somewhere in there, it could be interesting.
- You can also leverage images for the "membranes", which are long curling strings, like a straw (long, round, and hollow) --- Images have been included in the brief.
- Competitors are pall.com / dow.com / dupont.com - You can see the serious nature of their logos
This should be a very clean and serious logo.