Black text likely, Inclusion of some discreet color is good. Such as some use of Red, Blue, Green or greys. But don't overdue the color palette by using too many different colors.
Our Ideas and Additional Information:
We have been in business for over 15 years and in that time have used the same logo. We would like to see some logos that keep the stylized 'A' in Admore (attached) but that does not mean other variants would be excluded.
We also want to be mindful of using overt symbols or images of motorcycles even though we are in the motorcycle industry. The logo should convey the sense of safety, adventure, freedom etc. As an example we do not want to see any logos with a motorcycle in it.