adaptive process improvementLogo Design Contest

Logo Design Contest
Contests / adaptive process improvement

adaptive process improvement has selected their winning logo design.

For $300 they received 248 designs from 29 different designers from around the world.
1st
#43

Withdrawn

4th
#58

Withdrawn

7th
#79

Withdrawn

8th
#78

Withdrawn

9th
#121

Withdrawn

10th
#80

Withdrawn

New
#125

Withdrawn

New
#126

Withdrawn

New
#46

Withdrawn

New
#45

Withdrawn

New
#39

Withdrawn

New
#59

Withdrawn

Prefers others.
#127

Withdrawn

Prefers others.
#44

Withdrawn

Prefers others.
#38

Withdrawn

Prefers others.
#37

Withdrawn

Prefers others.
#15

Discussion

 
Client
The logo will predominantly be on a web site (in a header). I fear that the depth of the logo (3 lines) will be too much - could you re-enginer with ''adaptive' and 'process immprovement' frouped together,
15 years ago
 
Logo Designer
Revised based on feedback from #15

(This comment references Entry #37)
15 years ago
 
Client
Can you reduce the font size in #37 for 'adaptive' to that in #39/#38 (without dropping the tail of 'p' to second text line ? the adaptive here is a little to big .

thanks
15 years ago
 
Logo Designer
Revision of #37 to change type (I made a small adjustment to avoid an awkward collision with the letter "I" in improvement.) Please let me know if you'd like to see anything else.

Best,

John

(This comment references Entry #43)
15 years ago
 
Logo Designer
A light 3D treatment of #39

(This comment references Entry #44)
15 years ago
 
Client
Yes we have it now ! #43 is perfect.

with #44 , can you place the text in the same way as #43 ?
would this look ok with white space between the traingle and letter 'a' OR would the triangle(s) be rotated LEFT by 90 degrees

Some further questions for YOU. (dont want you to amend any logos etc)
The logo design will be prominently web based, but may also be used in print form in conference papers etc.
Are there any other colours that would work as well as the blue (for instance purple, green, orange etc)?
If the logo was used on a black background in a web site header what would need to change in the colour scheme?
If the logo was to be used with any web background colour what would be the best one to use?

Thanks for the great effort
and I think we are almost there
15 years ago
 
Logo Designer
Revision of #44 as requested.

(This comment references Entry #45)
15 years ago
 
Logo Designer
Additional revision of #44 as requested

(This comment references Entry #46)
15 years ago
 
Logo Designer
There are several colors that will work well, I choose blue because it's associated with success & winning, but I'd be glad to produce versions in any color you wish.

This particular blue is advantageous because it is a universally available color, the shades are tints of the main color (allowing for excellent results using less expensive 2-color printing when needed) It is also bright enough to show well on a black background (with white type). The logo blue can remain the same throughout.
If you would like to preserve the "fade effect" of #44-46, I could apply a darker shade to the last triangle, getting progressively brighter toward the foreground.

As for other backgrounds, I do believe, personally, that white is the strongest. But this logo can certainly me made to work with any color you choose.

Thanks for the feedback!

John
15 years ago
 
Client

John

I did like the concept of the fading traingles in #45 and #46 but it doesnt seem to fit well now we have aligned the text (which I do prefer). So I think we stick with #43 which is a great clean design.

Last two things then;-
1) could you please show #43 how it would look on a black background, and
2) just for comparison, could you choose another colour that you think might work on web and print as I say just for a comparison (the red in yor ireach logo looks good on white background ?)
... but I am very happy with #43 as-is

Thanks a lot
Enjoy the rest of the weekend

15 years ago
 
Logo Designer
Additional look based on #43 as requested.

(This comment references Entry #58)
15 years ago
 
Logo Designer
Alt background based on #43 as requested.

(This comment references Entry #59)
15 years ago
 
Client
Thanks

As you say - it works well on black as well

And the other colour is good on white alo

So difficult - I'll ask my colleagues today for some help !
15 years ago
 
Client
Just for information ..

I have another competition just started
https://logotournament.com/contests/impronova
15 years ago
 
Client
All your logos are getting good feedback from my colleagues at work.
... and on both colour schemes !
15 years ago
 
Logo Designer
Glad to hear it!

Please let me know if you'd like any further revisions.

Best,

John
15 years ago
 
Client
More great feedback from others later in the day

If you can think of another colour that might work as well - just give it a go !

Can you revise #38 to make the text the same as #46

I may close the competition early

adaptive process improvement
as a concept will be launched in Madrid on Thursday this week
and then further replicated in Canberra next week !
15 years ago
 
Client
More comments in

Here is one reviewer
Sorry to say it - many of the logos [other logos submitted] sends me strange signals - e.g. products as Nike. The two I like most is #39 (best), #43 and #58 all by Johnone
I find #39 best because it signals that something is going stable. #43 send the signal, that it will be better.
Wonder how it would look like if the color was red instead of blue at #39.

Interesting comment
I dont think that adaptive should show instability (going stable) as one should be adapting based on a stable base. adaption however signifies movement and in fact we are also talking about improvement so #38 and #43/#58 show this with the #43/#58 also at a slant showing incremental improvement.
It is interesting that the colour does in fact make a difference to the choice so another colour sample may indeed provide even more opportunity.

Hope this positive feedback helps
15 years ago
 
Logo Designer
Revision of #38 as requested.

(This comment references Entry #78)
15 years ago
 
Logo Designer
alt color treatment as requested.

(This comment references Entry #79)
15 years ago
 
Logo Designer
And an additional green option. Please let me know if you or your team need any additional edits.

Cheers,

John

(This comment references Entry #80)
15 years ago
 
Client
John

Thanks

I am a little colour blind (so my family tell me) and I have difficulty distinguishing between blues and greens sometimes - hence I cant see (me personally) that much difference in colour between #43 and #79 - can you withdraw #79 and try another colour ?

Also now I like the #79 ! SO can we have this in red also

It will be down to #48 or #79 (in blue) or #43 or #nn (in red) as far as I can see

I will still get the opinions of more of my colleagues on the differing sytle designs and let you know tomorrow around 20 hours from now.

Great Work
15 years ago
 
Client
ok I can see the green in #80 - sorry I was writing as you were posting...
but is the green the same as in #79 (as it looks lighter to me)?

am I crazy, colourblind or is there really some difference (#80 works for me!)
15 years ago
 
Logo Designer
Yes, # 80 is a different green, lighter and brighter. Did you also want to see #79 is red? It will be basically the same as #58 unless you want a different shade. Otherwise, I'll just wait for your next round of feedback.

Cheers,

John
15 years ago
 
Client
Last one #80 in red

Question - when it comes to final ranking - what happens if one designer gets rankings of 1, 2 and 3 etc :- do they get gold, silver and bronze, or are they only awarded gold? In other words does a designer get credit only for highest place or for all places ?
15 years ago
 
Logo Designer
Points are awarded to the 1, 2, and 3 trophies even if they come from the same designer (still working on mine, lol). Incidentally, I have been working as a designer for about 20 years although I am brand new to LT.
15 years ago
 
Logo Designer
Same as #80, in a red treatment per client request.

(This comment references Entry #121)
15 years ago
 
Client
You might just get there !

#45 this is obviously a good design !

the top blue traingle is coming across too bright
i think you are using the bright trainagle for the smaller triangles in the other logos
you could try the red or green ? or soften the blue a little?
or something else


By the way, I am hpoing you'll enter my other competition Impronova - really looking for an inspiration there for my new company logo

15 years ago
 
Logo Designer
In #45, the blue color is the same as the others, but is perceived as "brighter" because of the gradient lighting effect for the 3D. I can soften the lighting effect if you like, and show you some other colors. "Softening" the light will give a more diffused, matte appearance. "Hardening" the light will make the color darker overall. Do you have a sense of what you would like? I will post new versions in approx. 2 hours.

Best,

John
15 years ago
 
Logo Designer
Lighter treatment of #45 per request.

(This comment references Entry #125)
15 years ago
 
Logo Designer
Alt color treatment of #45 per request

(This comment references Entry #126)
15 years ago
 
Logo Designer
Reverse oder of shaded triangles, based on #45.

(This comment references Entry #127)
15 years ago
 
Client
#125 and #126 have made a significant difference !!
#127 however doesnt work

thanks
15 years ago
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