AbsintheLogo Design Contest

Logo Design Contest
Contests / Absinthe

Absinthe has selected their winning logo design.

For $375 they received 154 designs from 26 different designers from around the world.

Logo Design Brief

Client
Belgium
Slogan
Mind blowing lighting
What We Do
We sell energyfriendly architectural and design lighting.
Industry
Home & Garden
Color Preferences
Mostly green (color of the absinthe drink)
Grey/white/silver shades
Our Ideas & Additional Information
We are a brand in design and architectural lighting. The drink absinthe has a green color. The green color will emphasize the energyfriendliness of our products. Our lighting will enrich the spirit, just like the drink absinthe does too (=> mind blowing lighting). Things you could use concerning absinthe: green color, leaf of the absinthe plant, green fairy (nickname of the drink), absinthe glass.

Other information concerning the absinthe drink: Famous painters (van Gogh, Manet) and writers drank it to spice up their inspiration. The drink was very popular during the Age of Enlightenment, which links it to our products again.

The aspects above might help when designing the logo, to make it emit the right values and to get in the right atmosphere.
Themes
Luxury
Modern
Feminine
Simple
Refined
Secure

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Discussion

 
Client
In general the link to (energyfriendly) lighting has to be clearer, don't focus on the glass too much.

Specific comments:
#1: The glass looks a bit too much like a cocktail glass in our opinion. You could modify the glass/spotlight into the letter "A" (upside down).
#6, #8, #9 and #10: We think the font you used isn't really suited for a design brand. + It must be clearer that the logo is for an architectural lighting brand.
#7: We like the fact that our slogan is placed under the logo.

I have attached some logo examples which we've already made ourselves in the Contest Brief. But you shouldn't use "enlightens". Our slogan you can use is: "Mind blowing lighting"
12 years ago
 
Logo Designer
Hi jefjacobs, you can leave comments privately by clicking on the design, that way, we designers get an email saying that you have left a comment, it works much faster that way :)
12 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ If you are requesting a design that could possibly require designers to invest more time creating it than other concepts, for best results the prize should be at least $400-$500. Please note: "Character" style logos fall into this category.
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ When you provide feedback to designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the designers of top 5 ranked designs will be able to submit revisions at that time.
~~ When "Top 5" ends, the "Judging" phase begins. The designer of the 1st ranked design will be the only designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
12 years ago
 
Client
Sorry for the delay. In general I would like to say: don't try to combine too many elements. Keep it simple, minimalistic. Try processing a green leaf and try to find a way to link it to lighting. The cup is making it look like the drink too much sometimes.
12 years ago
 
Client
Hello. Could you process a fairy in the logo? "The green fairy" is the nickname of the drink absinthe...
12 years ago
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